Latin America is a region with enormous potential for Spanish companies and for the rest of Europe. Those who wish to do business there must identify and understand their interest groups. They have to analyze in detail what are their rights and obligations. In this process, the communication consultants and Public Affairs at ATREVIA have a great deal to say and do: drawing from your needs, we will enter into mutual dynamic cooperation which is more personal and this will…
Leonardo da Vinci drew the Vitruvian Man in the late 15th century by joining a circle and a square which is like the centre of the Universe. More recently, more than 25 years ago, Patti Smith seduced us with a song that would be later converted into one of the anthems of the 20th century with the chorus People have the Power. Later in 2010, Marina Abramovic in her performance The Artist is Present stood in an open space with…
Anyone who has become aware of the evolution of the Internet in recent years (or is just simply connected) will know that being a successful social network for a long time is not an easy task. Without looking back too much, we would run out of fingers on our hands if we had to count all those initiatives that used to have millions of users and were valued in millions of dollars that are now forgotten. Without a doubt, it…
4 steps for successful SEO on your YouTube channel Why YouTube When a company plans to create a YouTube channel, it normally responds to the need of storing audiovisual material so that it will become accessible. Almost every strategy starts from scratch. It is an excuse to embark on YouTube but one of the most relevant positioning tools in search engines is: Search Engine Optimization (SEO). Taking care of SEO on YouTube makes sense as it is the second most used…
“Diversity: the art of thinking independently together.” Malcom Forbes Multiculturalism is not a new concept. Big societies have been created across a splendid mixture where various cultures have converged to give way to new characteristics, ideologies and different shades. They have had to learn to live merge and evolve together. What it does is relatively new in the way the concept is extrapolated to the business environment. Cultural diversity has continued showing exponential figures, the opening of markets and internationalization…
A few days ago, a grandmother told one of our clipping service providers how her first work as a “journalist” was at a terrible press office (yes, she called it this). It was where she read newspapers and magazines from five in the morning and then literally cut out pieces, photocopy them and finally compose, bind and put them into envelopes to send the reports to a messenger that would bring them to the corresponding companies and institutions. Technology has…
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