Over the past month, international affairs have decisively shaped the Latin American agenda, with an intensity unusual for the region. First, the United States shook the geopolitical landscape with the capture of Nicolás Maduro on Venezuelan territory. This event forced Latin American governments to take a stance, generally with caution and nuance, depending on their ideological affinities. In the background lies the strategy Washington is reinforcing to project its influence in a region where it has historically maintained a hegemonic...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Latin America closes a complex and dynamic 2025, with many issues still open heading into 2026. One example is the long-awaited signing of the agreement between the European Union and Mercosur, initially scheduled for mid-December...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. The United States continues to exert substantial influence on current developments in Latin America. Beyond the intense crisis with Venezuela, it remains at odds with several countries, particularly on trade issues. Even in this context,...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Over the past month, the region has witnessed highly significant political, social, and diplomatic developments, while the economy remained, overall, relatively stable. Argentina regained a degree of financial calm following Javier Milei’s victory in the...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. After several months focused on the United States and tariffs, attention has shifted back to domestic matters. The spotlight of debates has been on issues such as the 2026 budgets, pension system reforms, and social...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. The tariff offensive launched by the Trump administration is hitting Latin America unevenly. Overall, the region has not fared too badly, especially considering that the United States is one of its main trading partners. Most...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Commercial tensions with the United States persist following the announcement of new tariffs set to take effect on August 1. Within the region, the countries potentially most affected are: Brazil, where a 50% tariff is...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. The uncertain tariff outlook stemming from the United States has yet to produce a clear impact on Latin American economies. Meanwhile, the region continues to grapple with internal challenges such as inflation and insecurity. The...

No doubt, these capabilities allow us, marketing and communication agencies, to make a quantum leap in the creative processes to generate spaces, events, experiences and content for any brand, combining different technologies that we can apply simultaneously, combining AI with kinect technology and mixed reality. These multiple capabilities add to the imperative need, on the part of brands, to provide unique “experiences” to their internal audiences and their fans, in events and sponsorships in which the brand is present. A...

In a world where corporate reputation has become an invaluable asset, companies face the challenge of demonstrating the tangible impact of their sponsorship investments. It is no longer enough to be associated with relevant events, causes or initiatives; now, more than ever, it is essential to measure, analyze and optimize the reputational return to make future decisions. Sponsorships have evolved from being a simple visibility tool to become true positioning and differentiation strategies. However, until recently, the measurement of their...

La República, one of the most important economic and financial newspapers in Colombia, has published the latest article by our president, Núria Vilanova, entitled “From searching to talking: adapt or die”. Communication is going through a unique moment, as it was when Google appeared at the end of the 20th century. If search engines forced us to rethink our communication and marketing strategies, the arrival of AI-based tools such as ChatGPT, Perplexity, Copilot or Claude make obsolete what we took...