ATREVIA, a global Communication and Strategic Positioning company closed the 2021 fiscal year with a 29.6% growth in sales compared to the previous year, reaching 28 million euros. The company’s EBITDA totaled €3.8 million last year. This growth is 100% organic. “We believe that this growth is the consequence of three key aspects: innovation, a model shift, and the team’ s implication,” says Núria Vilanova.
Innovation is part of the company’s DNA, which is committed to the creation of specialized services. In 2021, the company structured its services in two main areas, the Agency and Consultancy. The Agency Area integrates analysis, strategy, and creativity, as well as corporate and product positioning, paid media, and branded content. While the Consultancy division is made up of Reputation and Sustainability, Data Analytics and Social Intelligence, a sector in which we have been deeply invested in and which is linked to Corporate Affairs and Management of Complex Environments (which in turn includes Crisis, Issues, and Multistakeholder Strategies), as well as the Culture and Internal Communication division.
Last year the Sustainability and Reputation department consolidated, as well as the Monitoring and Social Trends department. Meanwhile, the number of advertising campaigns and social networks created by ATREVIA increased.
It is also essential to highlight advancements in our Latin American offices, with an almost 40% revenue increase.
In 2022, ATREVIA expects to reach a growth in sales of 25%, which would place the turnover figure at 35 million euros and an EBITDA of more than 4.5 million.
President of ATREVIA, Núria Vilanova, explains that the change in the company’s model “reflects the trend we see in the market: companies are facing complex problems, and, for this, they need transversal solutions, with an increasingly greater capacity for analysis and interpretation, that approach reality from multiple angles (political, social trends, sustainability…). More strategic creativity with teams capable of working in an integrated way, with a strong focus on digitalization, seeking company and society transformation and with the capacity to achieve high impact.”
“I would like to emphasize that, aside from economic profits, in ATREVIA, we place great importance on providing value to society, the sustainability agenda, and the commitment to building a future that leaves no one behind,” affirms Núria Vilanova.
ATREVIA has always been characterized by its advocacy on behalf of women and equality. The fact that it has been a company historically led by women for 30 years and has launched studies on Women and Boards of Directors is proof of this commitment. It has also been defined by its dedication to generational diversity, with studies on Generation Z defending their potential for innovation and disruption in companies and on the Silver generation, whose talent we cannot afford to lose. The company has also positioned itself at the forefront of family businesses with literature, books, and continuous debates. Furthermore, the corporation is also committed to sustainable development, with pioneering initiatives such as being among the first to sign the Spanish Network of the United Nations Global Compact and supporting foundations and NGOs with pro-bono work, participation in boards of trustees and associations, and numerous initiatives of common interest. This is in addition to its involvement in the Ibero-American business space, focusing on social transformation and business impact. We also cannot leave out its dedication and efforts towards humanistic digitization. In 2021, the company established the 2030 Digital Alliance Foundation, an ambitious social responsibility initiative led by David Cierco.
