Alex Bonet has been nominated as new director at the office of ATREVIA Peru. The company is committed to Alex Bonet to lead the projects in the country, strengthen ATREVIA as the leading global communications consultancy in the Peruvian market, and promote new services through which the relations of enterprises and institutions with interest groups are forged.
With more than 10 years of experience, Bonet has designed and managed institutional strategies, communication and public relations in the corporate, financial, institutional and internal environments. Therefore, he has worked for big international companies like Telefónica, La Caixa, Gas Natural Fenosa, Randstad, Cellnex Telecom, DIA Group, Philip Morris, Red.es and Universal Music.
In the institutional field, he managed important awareness campaigns, as well as the transition process from analogue television to DTT. Moreover, he worked for the Fundación ONCE and different governmental bodies in Spain like the Ministry for Industry, Tourism, and Commerce, the Secretary of the State of Telecommunications and the Ministry of Territorial Policy and Public Administration.
In electoral communication, he coordinated the Communication and Strategy Committee from distinct candidates from political parties and football clubs. He also has outstanding experience in crisis management and he worked for the audit sector, banking, distribution and food.
ATREVIA’s internationalization process in Latin American began in 2010 and its commitment for the Peruvian market was materialized with the opening of the Peru office in 2012. The company has the objective of leading communication in Spanish and Portuguese, consistent with the barriers that are not physical but only idiomatic.
In addition, being a reference in innovation in the sector of communication, ATREVIA is committed to investigation and the divulgence of knowledge through their own initiatives or in collaboration with the business school, like research forums and meeting son different topics of interest, report editing and publishing books.
ATREVIA, global communications consultancy with No. 1 Latin spirit in Spain is currently present in Spain, Portugal, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Puerto Rico, Brussels and Washington. It works in fourteen different areas of communication, positioning and public affairs.