ATREVIA, a global Communication and Corporate Affairs company, has acquired APPLE TREE’s digital business in Colombia. This operation involves integrating a ten-person team highly specialized in creative campaigns, social media, and digital marketing. The purchase reinforces ATREVIA’s business model, which incorporates different practices with a two-fold objective: the company’s relationship with society and creating respected brands.
ATREVIA has an inorganic growth strategy based on investing a minimum of ten million euros in three years in acquisitions and hiring new teams. In addition to this first purchase, the company is analyzing other relevant projects that meet the criteria of acquiring new areas of expertise (with a specific line of investment in Innovation and Venture Capital), boosting the growth of these areas and accelerating expansion in one of its territories. The company is present in 15 countries and last year had a turnover of 28 million euros.
ATREVIA has reached an accumulated 30% in 2022. In the words of Núria Vilanova, president and founder of ATREVIA, “our organic growth is based on a new model that addresses our clients’ problems and opportunities. A company, a brand, or a business leader, does not need a separate sustainability and reputation strategy, a social listening strategy, a creative advertising strategy, a digital marketing strategy, a media communication strategy… Today, the key to communication is in the ongoing conversation with society and in integrated strategies. To do this, we have to integrate technology with creativity and strategy. This purchase helps us to accelerate this integration process in Colombia. I assume that the incorporation will be straightforward. We are a company that is driven by values, and, in that, we believe we have a lot in common with APPLE TREE’s style.”Our office in Colombia is already addressing the integrated model of Communication, Public Affairs, Culture, and Internal and Digital Communication. This team’s incorporation allows us to accelerate our creative approach and allows us to provide an integrated team made up of 30 excellent professionals”, affirms Carmen Sánchez-Laulhe, vice president of ATREVIA Colombia.
Regarding the operation, Carme Miró, CEO of APPLE TREE, emphasized that “our strategy is to continue investing in all of APPLE TREE’s areas of growth that we announced last July: Brand and Corporate Purpose, Marketing and Communications Consulting, Creativity and Influencer Marketing. In this sense, we have decided to prioritize and concentrate investments and efforts in Europe and Asia while also ensuring the growth of Colombia (which was our only office in Latin America) with the integration of our Bogota operations into a larger scale structure, to better leverage the excellent reputation of our agency and our senior Colombian team. “APPLE TREE Colombia has been highly recognized in the local market and this year has been ranked among the top 50 most creative independent agencies in the world by the WINA awards. We are confident that ATREVIA will be able to develop even further in the region. We see ATREVIA’s presence and growth plans in the territory as an excellent opportunity for Bogota’s current APPLE TREE team. We are thrilled to know that our former colleagues are joining a great agency we respect. The team and clients in Colombia are excited about this new phase and are looking forward to joining a project that will cover the entire LATAM region,” added Miró.
