ATREVIA won a Gold Questar Award in the Country Brand category for its audiovisual campaign for PROESA through the management of Marca Pais El Salvador.
“Where great opportunities are born” emerges with the intention of attracting investment with an export aim in 5 key sectors of the country: textile, tourism, agro-industrial, chemical, pharmaceutical and cosmetics and the plastic sector in international markets like United States, Canada and South Korea. ATREVIA was in charge of developing and implementing the communications strategy with the different media outlets while planning and producing 1 general video of the country brand campaign, together with 5 sectoral videos that position El Salvador as an attractive destination for investment with an export aim.
The ATREVIA team began to work in parallel all the preproduction and scripting part in order to identify the best sites for the recordings, as well as to unify the common thread of each video. A specialized team conducted a process of identifying the most emblematic locations for each video.
Once the entire preproduction and scripting part was finished, we proceeded to make the recording for the different video formats, with our team that traveled from Spain to El Salvador for 4 weeks.
The campaign achieved more than 46 million of digital impressions, surpassing by 106% the targeted goal, reaching the eyes of more than 34 million of people among the 3 countries target.