ATREVIA Corporación acquires LUIKE to establish a company specialized in demand activation in the automotive sector

The ATREVIA Corporación group has acquired the production unit of LUIKE, a recognized company specialized in the automotive world, which was undergoing bankruptcy. Specifically, the purchase includes the publishers of Autofácil and FórmulaMoto and the incorporation of 12 LUIKE employees. The objective is to create a new company specialized in demand activation and precision marketing, a fast-growing industry with increasing opportunities. This new company will be included in the ATREVIA Innovation and Venture Capital division, independent of the traditional ATREVIA Communication & Corporate Affairs global business.

The main objective of this acquisition is, in the words of Núria Vilanova, founder of ATREVIA, “to support a magnificent team of professionals who have made an effort to digitize the company over the past few years and who can create a new expansion project without losing their essence or their connection with the audience. The goal is to be able to continue working on quality content. In a sector as relevant as mobility, this allows us to develop a new business model that is very close to the needs of the companies in the sector and the great changes they are experiencing, focused on activation and precision marketing“.

The contract was awarded to ATREVIA with the vote in favor of the employees, and after presenting an offer highly focused on retaining as many team members as possible in this first phase. It is done with the utmost respect for the professionals’ expertise. Thus, Javier Arus, until now director of Autofácil, remains as director of the new company, and Ramón López continues to lead FórmulaMoto.

In the coming weeks, the new Web project will be launched. Based on the continuity of the current projects, the aim is to incorporate improvements in design, content, functionalities, and services. In recent years, companies have developed businesses that work on precision marketing in vertical sectors based on content that allows a direct dialogue between brands and end customers. This will be the new company’s objective, focusing on the mobility world. To do so, it will maintain the corporate independence of the ATREVIA group companies specializing in communication, creativity, and digital and corporate affairs.

The new company, whose brand will be announced soon, will be part of a business unit of Innovation and Venture Capital, which plans to enter into companies with 100% capital but also covers minority shareholdings. This unit also includes Rigel Media, the media agency with vital services, in which the group has a 25% participation.

ATREVIA Corporation, therefore, has two large areas, ATREVIA Communication and Corporate Affairs, with a team of 500 people in 15 countries, and ATREVIA Innovation and Venture Capital.

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