ATREVIA once again highlighted in the EMEA SABRE Awards, as one of the finalists in the Iberia category with the campaign “A cocktail with walnuts, please”, from the California Walnut Commission.
With the objective of increasing the use of walnuts in the Spanish food industry, the great world teacher in the world of cocktails, Javier de las Muelas presented the first collection of cocktails produced from a nut: the California Walnuts Cocktail Collection. A unique collection consisting of five mocktails (with alcohol) and five cocktails (with alcohol) which made them stand out for their originality and their amazing international flavors suitable for markets such as Europe, Asia and India, etc.
Through this innovative campaign, a new product category in Spain was created that seeks to overturn the traditional use of walnuts, not only in Spain but also at a global level.
Presentation of the California Walnuts Cocktail Collection in Barcelona, Spain:
Participation from Californian Walnuts in Alimentaria 2014. Seminar with Javier de las Muelas, cocktail tasting in the stand and the visit from the US ambassador, James Costos.
