ATREVIA has incorporated Gerardo Sama as vice president of Technology to lead new projects that accompany clients in the technological transformation in the areas of communication, reputation, monitoring and marketing.
With a degree in Business Administration and Marketing from Tecnológico de Monterrey, Gerardo Sama has developed and implemented large digital transformation projects for clients such as Repsol, Mapfre, Movistar, WiZink and Kutxabank, among others. During his time in Group 014, he was director of eBusiness and Online Marketing of division 014 Digital, an incubator of online solutions applied to the industries of film, ecommerce, and gift marketplaces. He also founded and directed 014 Loyalia, a company specialized in developing loyalty programs for its clients and previously, as a managing partner of In Media, he was one of the creators of the first DOOH (Digital Out of Home) network in Spain.
Gerardo Sama joins the ATREVIA team “with great desire to face the challenge of helping companies transform and improve the way they work and communicate. The digital transformation begins with the transformation of people. Therefore, ATREVIA will work with two ideas in mind: to align our more than 350 consultants in the intensive use of technology and package classic consulting solutions adapting them to current requirements “.
A little less than a year ago, ATREVIA announced the creation of a multidisciplinary team that included engineer experts in gamification, big data, business analytics and development of application in order to promote digital innovation inside and outside the company.
So far, new products have been launched, Crisis 4.0, developed together with the reputation department of ATREVIA, it includes all the parameters to manage a crisis in the digital era. Likewise, with the Internal communication department, the strategy People Mobile was developed, combined with the implementation of an APP, allowing companies to amplify the scope of the corporate message, improve the productivity of processes and generate engagement among employees.
