Self-educated, creative and overexposed to information. These are the characteristics of the members of Generation Z, young people born between 1994 and 2009 that have grown up with the internet and with a personality formed in a liquid, diverse and in crisis society. Are organizations prepared for the arrival of this new generation?
ATREVIA and Deusto Business School present this Wednesday the 30th of March the report Generation Z: The latest generational gap where key facts are established to analyze and understand this type of consumer, worker and citizen.
The presentation will take place in the Deusto Business School campus in Madrid and it will be driven by Núria Vilanova, founder and president of ATREVIA and Iñaki Ortega, doctor in economics and director of the Deusto Business School Madrid.