The Digital Director for ATREVIA Latin America, Sergio Montes, intervened as an international speaker in a conference organized by the National Association of Advertisers in Guatemala (AAG). The presentation of the event, sponsored by the operator Tigo, was carried out by Ofelia Elías, executive director at AAG. Later, the expert at ATREVIA exposed the implication of the Digital Transformation process in businesses, their repercussion and impact on the economy.
During his address to more than one hundred people who attended the event, Montes explained the key elements where the company actions should be focused, when facing a radical change in the way the company is oriented, its behaviors and communication with its audiences. Likewise, the Digital Director for Latam at ATREVIA offered practical examples of companies that have already initiated this transformation.
The conference in Guatemala was organized by the AAG and it also served as a framework to discuss the latest trends in Big Data, Mobile Marketing and Social Media which are the axis of spherical brands; a concept coined by ATREVIA that defines a new way of communicating which appeals to the essential values of brands, listening to collaborators and stakeholders.
More than one hundred attendants to this conference (professionals in the environment of commercial advertising and Guatemalan marketing) had the opportunity to intervene in the round table directly, with exposure to the challenges and difficulties, in addition to real time discussion with the speaker.