Isabel Lara talks to us about Generation Z at the Kids Communication Festival “El Chupete”

Isabel Lara, vice-president of ATREVIA, will participate tomorrow as a speaker in the Kids Communication Festival El Chupete, which will be held on the 6th and 7th of June in Madrid.

The 12th edition of El Chupete will be presented this time under the title Generation Z: the future of Communication which is the theme that will guide this year’s edition. Isabel Lara and Iñaki Ortega, lecturer and director of the Deusto Business School in Madrid will share with the attendants the main conclusions from the report Generation Z: The latest generational gap, published recently by ATREVIA and the Deusto Business School. The differentiating characteristics of the new generation are defined in the report which includes the new worker, consumer and citizen model that will mark the immediate future of companies and also society as a whole.

Additionally, this year El Chupete holds the presence of exceptional speakers like Alberto Levy (Marketing Director at Bimbo), Jaime Scott (Commercial and Marketing Director at Parques Reunidos) and Beatriz Navarro (Marketing Director at Fnac), in which the new relationship of Generation Z brands will be discussed. El Chupete is the First International Kids Communication Festival whose objective is to annually award the best creative work created from values aimed at children. In this way, it seeks the recognition of all advertisers, advertising agencies and producers that encourage, work and strongly believe in responsible communication.

During these two days, we will debate on the future of communication as well as experiment with virtual reality platforms; learn more about Neuromarketing and the future starring robots and 3D printers. Definitely, El Chupete is emerging once again as the key appointment for all those interested in the world of communication and children. It is an essential meeting for the promotion of creativity, training and networking.

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