Why is a corporate volunteer strategy needed? How do we involve employees with the project? This and other questions have been the central focus of the meeting The Keys to the Success of Volunteering and Corporate Social Action organized by Ayuda en Acción and communications and strategic position company, ATREVIA.
Throughout the morning they shared their experiences Cristina Moral Zarrabeitia, director of corporate social responsibility at Ferrovial, Lola Zamarra Arjonilla, director of the Social and volunteer area of Fundación Repsol and Fernando Pastor Fernández-Fábregas, head of the International Volunteer Program of “la Caixa”. The event also included the participation of Marta Marañón, director of institutional relations of Ayuda en Acción and Rocío Pérez de Sevilla, director of reputation and CSR of ATREVIA.
Marta Marañón introduced the breakfast by presenting how Ayuda en Acción faces the 2030 agenda through partnerships with the public sector, the private sector and society in general from a poverty reduction, inequality and gender gap approach, emphasizing that one of the keys to the success of the strategic collaboration between social entities and companies or business foundations is corporate volunteering.
Rocio Pérez of Sevilla, for her part, has highlighted four keys for success in volunteering: to link the project of volunteering to the business and expertise of the company, establish an organized CSR strategy, with clear objectives, times And KPIs to measure the evolution of the projects, work on stablishing partnerships, with entities of reference, institutions or other foundations and communicate effectively both inward, to involve employees and generate pride of belonging, as outward, to put into value the work done linked to social needs.
