Managing communication and relationships with interest groups is good for all companies, even more so in the process of internationalization. It is essential to know firsthand the characteristics of each country to adapt the business account to the different markets and public: thinking globally but acting according to geographic environments, adapting to digital environments, managing influence, involving employees…
Núria Vilanova, president of ATREVIA, analyses the key aspects and the evolution of communication in Latin American companies in the Communication Annual 2015 published by Dircom.
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