After the new electoral repetition of last November 10th, the day can be summarized according to the following keys: OPINION POLLS Polls published in the last week have, on the whole, accurately predicted the outcome: the Socialists were unable to improve their results from April’s elections, the conservative Partido Popular continued making gains though hindered by the quick rise of VOX, the far-left Unidas Podemos kept its slow decline, the liberal Ciudadanos sunk and Más País, a breakaway Unidas Podemos...

In this economy of attention, the digital revolution and social media, organizations face a new phenomenon of debate in the public space that requires for them to manage the challenges of virality, channel multiplication, active 24/7 conversations and the speed of communication online. Moreover, the possible relevance of information created by third parties, misinterpretation of messages, the protection of anonymity, the impact of social networks on traditional media and, of course, the permanent footprint and its possible impact on the...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: The challenge to boost structural reforms and the economic opening have returned Brazil to the international scene. A return to the world that is only tarnished by President Bolsonaro’s “politically incorrect” statements, which fail to overshadow the work of the economic team...

ATREVIA has been granted two International Stevies Business Awards for its communications campaign for the National Federation of Dairy Industries (FeNIL) and Ayuda en Acción. ATREVIA and FeNIL won a Gold Stevie Award in the category of Communications or PR Campaign of the year – Issues Management for their campaign “The Spanish Dairy Industry: How to reverse the reputational risks that threaten a key national sector of 13 billion euros”. ATREVIA’s reputational and crisis department designed and executed a contingency...

Núria Vilanova, president of ATREVIA and the Business Council Alliance for Ibero-America (CEAPI), has been awarded at the X edition of the Ibero-American  Awards ASICOM-University of Oviedo, whose ceremony was held yesterday in the Asturian capital. Núria Vilanova is founder and president of ATREVIA, the largest communication agency in Spain, which has a team of more than 360 employees and offices in Spain, Portugal, Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Peru, Paraguay, Puerto Rico, Dominican Republic,...

Legislative elections took place on 6 October. With the Europe and out of Europe constituencies yet to be determined, find below the results in comparison with 2015: New Political Parties The most relevant fact mirrors the electorate polarization and corresponding fragmentation of the parliamentary institutional framework. There are three new political parties: CHEGA (STOP); Iniciativa Liberal (Liberal Initiative) and LIVRE (Free). CHEGA and Iniciativa Liberal arise as relatively unexpected phenomena. The former, a one-person party, translates, for the first time...

The Business Council Alliance for Ibero-America (CEAPI) – an association formed by 140 leaders of companies committed to the region and chaired by the president and founder of ATREVIA, Núria Vilanova-, has concluded its 3rd Congress of presidents of companies and family business. It should be noted that CEAPI’s Spanish partners account for 12% of Spanish GDP, with a combined turnover of 125 billion euros and 5% of private employment, with more than 600,000 employees. Throughout the congress, there’s been...

The Global Impact event took place on the 20th of October:  SDG Year 4, Business Leadership in the 2030 Agenda to discuss progress towards the united nations’ goals up to 2030. It is the most ambitious action plan for people, the planet and prosperity that involves both public and private institutions and people in general. Four years after its approval, The Global Compact has presented its report  on business leadership as one of the key drivers to motivate the changes...

The report Key Data for LATAM is elaborated by ATREVIA’s analysis and research team in order to provide the main information to understand the political and business reality of Latin America. The most outstanding facts this month are: In Argentina, after a month of internal elections (PASO), favoritism toward Alberto Fernández to win the October 27 elections has increased. And this is so because the president and candidate for re-election, Mauricio Macri, has failed to contain Argentina’s economic downturn which...

ATREVIA has organized the II Edition of its #CommunicationToday Congress, leading event on everything communication in Spain. Across three major blocks, the greatest threats and challenges facing companies like talent management and culture as internal lever for transformation were discuss, as well as, the development of brands with a purpose that connect with people, transcend and influence, all while taking in to account new drivers, social responsibility, dialogue and co-creation as a means to obtain that social license that companies...

Joan Clos – former Minister of Industry, ex-mayor of Barcelona, prior executive director of the UN Habitat programme and senior partner of ATREVIA-, has given way to the III Block of the congress #CommunicationToday dedicated to influence and opinion-building. Specifically, Clos has talked about cities and the keys to boosting growth and generating opportunities. “It is the urbanization that generates development and not the other way around. The city is the natural habitat of knowledge, the size of the market...

The second part of the block on Connection with the Client of the #CommunicationToday congress started with the intervention of Alberto Andreu, senior Partner of ATREVIA who spoke of the recent statement of the North American CEOs of the Business Roundtable. “If we do not manage to generate value for all our stakeholders, the value of the real economy falls”, explained Andreu. How? With a communication model based on listening, dialogue, co-creation and accountability Alberto Andreu debated with José Guerra,...