“The best that we can do to support companies is providing a diverse vision of communication”, stated Asunción Soriano, CEO of ATREVIA, during her speech in the Global PR Summit 2015 in Miami. The CEO of ATREVIA, stated that in this company “the typical profile of a consultant doesn´t exist. There are journalists and communicators but also lawyers, engineers, sociologists, economists and ex diplomats. We need diverse teams with the capability to co-create and support the added value of our...

The Forum of Good Governance organized a lunch whose main guest was the Minister for Justice, Rafael Catalá. The event that was organized by ATREVIA and the IESE Business School took place in the Eurostars Madrid Tower Hotel and many personalities from the legal, corporate and Spanish Public Administration world attended. Núria Vilanova, co-president of the Forum, wanted to highlight the presence of the Minister for Justice in the event and a special emphasis was made on the current importance...

Núria Vilanova, founder and president of ATREVIA, will participate on the 26th of October in the Global PR Summit 2015 which is an event organized by The Holmes Report that annually reunites the most known faces in the world of Communication and Public Relations. Specifically, Núria Vilanova will be a speaker in the panel Storming the C-Suite, a round table moderated by the veteran Michael Murphy that aims to break down the key data for the participation of the different...

The Domestic Communication and Corporate Identity Observatory awarded Mahou San Miguel, Bankia, Caixabank, TUSSAM, Lafarge España, Gonvarri Steel Services, COSESTINO, Avon Colombia and the Colombian National Police for their Domestic Communication and Corporate Identity projects in 2014. The jury which was composed of members from the Board of Directors and Advisory Board of the Domestic Communication and Corporate Identity Observatory awarded 9 strategic communication projects orientated to the domestic public which mark a trend in innovation and excellence. The impact...

The ATREVIA People Forum which this time was named “Bridge Building. Connecting perspectives to connect teams”, was organized by ATREVIA, communications consultant. The advantages of improving trust and personal relations to stimulate the commitment of employees and as a consequence of this, the link with these and the corporate objectives was analyzed by ATREVIA together with Jordi Robert-Ribes. Therefore, Jordi Robert-Ribes, spokesperson in the session said that “a minute looking spent at a face is equivalent to sending ten thousand...

The book Micropoderes. Comunicación interna para empresas con futuro. Cómo crear héroes, empleados que viven con pasión la marca received a certificate of excellence for leadership in Public Relations in the I2 SABRE Awards EMEA in the Silver SABRE Awards for public relations management. “In Micropoderes I share the experience we are living with small and big companies. All of them face the challenge of being global, the need to generate new ideas and the ability to be able to implement them”, states the...

La República, one of the most important daily financial and economic newspapers in Columbia, published a commentary from Núria Vilanova titled “Columbia and Spain are closer than ever”. In this article, the founder and president of ATREVIA analyzed the reasons why links have been strengthened between both countries in the last few months. In the last few years, Columbia and Spain have strengthened their links to a point where both countries have never been or felt so close. This perception...

Brands in reality confront a double challenge: “inspiring love” to a new multichannel consumer and knowing how to adopt new communication strategies to position brands in a way that is more human and close. Marketing Directo interviewed Isabel Lara, vice-president of ATREVIA to delve deeper into this topic. ATREVIA works to maintain fresh, attractive and alive brands. How does the company achieve this? It achieves this with a good dose of creativity and courage to make things original different. Nowadays...

Asunción Soriano, CEO of ATREVIA, published a new article on Domestic Communication and CSR in Corresponsables, the publication reference to company Responsibility and Sustainability. It is the potential of CSR as an engine of team involvement. We joined the corporate world in September with charged batteries and important challenges. One of them is the management of the famous “engagement” and employee. The market starts moving and in this context not only do we address challenges of capturing and retaining talent...

ATREVIA is finalist in the 2015 EMEA Gold SABRE Awards with the campaign Pasión de asistir. Historias directas al corazón (passion to help. Stories for the heart) developed for Tena, SCA S.A. in the category by sectors of the industry for healthcare service providers. “Pasión de asistir” is an initiative designed with TENA, a SCA brand with professional products, to award the dedication and daily effort of who takes care of senior citizens in Spanish nursing homes. The starting point for ATREVIA was that SCA...

The Awards for the Forum for Good Governance and Shareholding, celebrated on the 30th of September in the Palacio de la Bolsa in Madrid, have been the undisputed protagonists in the media this week. National communication media like Expansión, Europa Press and ABC have echoed the ceremony for the awards which held the attendance of the president at the CNMV, Elvira Rodríguez, between other personalities in the Spanish business sector. EFE, El Economista, Telecinco and other generalized and specialized media, have not hesitated to review the...

A key date in the calendar of the professionals in the Communication and Public Relations sector is approaching. The Global PR Summit 2015, an event organized by The Holmes Report that will be held in Miami from the 26th to the 28th of October where recognized experts from all over the world will attend. It will serve as a space of debate on the new challenges that currently confront the sector. The evening of the 26th of October, Núria Vilanova,...