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CSR, HR and Internal Communication, from “soft” to “hard” business disciplines
CSR, HR and Internal Communication, from “soft” to “hard” business disciplines

The 77th Corresponsables Conference reunited HR, CSR and Communication professionals from important Spanish companies around “Internal Communication as an ally to CSR”. Asunción Soriano, CEO of ATREVIA and co-director of the Internal Communication Observatory; together with José Antonio Carazo, director at Capital Humano; Roberto Martínez, director at Másfamilia Foundation; Verónica del Río, sub-director at the HR Observatory and Emilio Tallón, commercial and marketing manager at Ibergrupo, have covered the main trends and analyzed how these disciplines have gradually been positioned...

Núria Vilanova: “The key for the economy in Spain is trust”
Núria Vilanova: “The key for the economy in Spain is trust”

During the most recent CEAL meeting in Chile, the presidents of the 21 branches which form the Business Council shared their vision on the current situation of the countries they represent. Núria Vilanova, president of the Iberian branch of CEAL, analyzed the Spanish economy and highlighted the positive data mentioning that “the key for the economy in Spain is trust”. According to Vilanova: “The economic growth is increasing. Data from FMI tell us that the Spanish GDP will increase 2.5%. It is...

ATREVIA participates in the Entrepreneurship Summer School Spain 2015
ATREVIA participates in the Entrepreneurship Summer School Spain 2015

Núria Vilanova, president and founder of ATREVIA, will participate in the Entrepreneurship Summer School Spain 2015 which will be celebrated on the 14th to the 18th of September in Madrid. Entrepreneurship Summer School is an initiative by Think Young, a non-profit think tank that was founded in 2007 which specializes in topics related to young people. During the five days, young talent attended the Entrepreneurship Summer School so they can hear the experiences of entrepreneurs like Núria Vilanova, founder and...

“Family businesses, communication and values”, Núria Vilanova in Ecuador
“Family businesses, communication and values”, Núria Vilanova in Ecuador

Núria Vilanova, president and founder of ATREVIA and the Iberian Chapter president of CEAL (Consejo Empresarial de América Latina) participated in the forum “Good Business Practices. Lead to grow” organized by IEGC (Instituto Ecuatoriano de Gobernanza Corporativa). During the speech “Family businesses, communication and values”, Núria Vilanova highlighted the importance of communication for companies with these characteristics. “Family businesses need to convey their legacy and the values that have given them success so that the business reaches the success that...

Asunción Soriano in the 77 Corresponsables Seminar
Asunción Soriano in the 77 Corresponsables Seminar

Asunción Soriano, CEO of ATREVIA, will participate as a speaker in the 77 Corresponsables Seminar, an event on internal communication and Corporate Social Responsibility. Asunción Soriano, also a co-director of the Internal Communication Observatory, will participate in the table of debate called “Dialogue with interest groups: Internal Communication and CSR, how to reinforce this” with José Antonio Carazo, director at Capital Humano; Roberto Martínez, director at Fundación Másfamilia; Verónica del Río Sanmillán, assistant director general at the HR Observatory; and Emilio...

“SME’s confront the challenge of becoming global”: Núria Vilanova in La Paz, Bolivia
“SME’s confront the challenge of becoming global”: Núria Vilanova in La Paz, Bolivia

Núria Vilanova, president and founder of ATREVIA participated as a speaker in the breakfast conference organized by the Bolivian-German Chamber of Commerce and Industry with the topic “Internal communication for companies with a future”. “Small and medium companies confront the challenge of being global, generate new ideas and also the need to be capable of implanting them”, stated Núria Vilanova during the conference. “Today there is no leadership capable of achieving business objectives if it fails to involve the team...

Sergio Rodríguez Medina: new creative director at ATREVIA
Sergio Rodríguez Medina: new creative director at ATREVIA

Sergio Rodríguez Medina was nominated as the creative director at ATREVIA, the No.1 global communications consultancy with Latin spirit in Spain. The newly created position aims to consolidate and strengthen the services that ATREVIA offers to its clients from the division of brands (public relations and external B2B and B2C communications, digital communication and advertising communication). “We work to keep brands fresh, attractive and more alive than ever before through what we call brandshaking. It means to agitate brands and create...

ATREVIA participates in the forum “Good Business Practices. Lead to grow”
ATREVIA participates in the forum “Good Business Practices. Lead to grow”

Núria Vilanova, president and founder of ATREVIA and Iberian Chapter president of CEAL (Consejo Empresarial de América Latina) will participate in the forum “Good Business Practices. Lead to Grow” with the paper “Family businesses, communication and values”. The event, organized by the IEGC (Instituto Ecuatoriano de Gobernanza Corporativa) will be held on the 3rd of September in the Edificio Concorde de Quito, Ecuador (Av. 12 de octubre N24-660 y Francisco Salazar, planta baja).

To influence, to create passion and to involve: Núria Vilanova in Chile
To influence, to create passion and to involve: Núria Vilanova in Chile

Núria Vilanova, president and founder of ATREVIA, had a meeting with Colombian businessmen established in Chile and Chilean businessmen with presence in the remaining countries of Latin America. All share a common interest: internationalization. Under the motto “The key trends in communication, from important to fundamental. How communication can develop your business in a global market”, key topics were discussed for the international development of companies, process in which communication has a fundamental role. “Today the frontiers are not geographical. The new communication frontiers...

“The participation from the spouse gives an image of being closer to the citizen. It is something that generates empathy”: Yolanda Román
“The participation from the spouse gives an image of being closer to the citizen. It is something that generates empathy”: Yolanda Román

MIA magazine published a report which included an interview with Yolanda Román, director of Public Affairs at ATREVIA.  A report from Vicente Bustillo, titled “The president’s husband”, asks people what they know about who is behind great women like Angela Merkel and Dilma Rousseff. In Spain, there are four regional female presidents, Cristina Cifuentes, Susana Díaz, Francina Armengol and Uxue Barkos, and almost no one would be able to put a face to their husbands. We include Yolanda Román’s opinion...

ATREVIA, one of the finalists in the 2015 EMEA SABRE Awards
ATREVIA, one of the finalists in the 2015 EMEA SABRE Awards

ATREVIA is finalist in the 2015 EMEA SABRE Awards  with the campaigns “Un cóctel con nueces, por favor” (A cocktail with walnuts, please) for The California Walnut Commission and “Pasión por asistir”(Passion to help) for SCA. Nominations: Gold SABRE Award in the Iberian category with the campaign for California Walnuts. Gold SABRE in the category by sectors of the industry for health services providers for the campaign developed for SCA. The winners, selected by a jury of over 40 leaders in the communications and public relations sector, will be announce...

Núria Vilanova among the most influential
Núria Vilanova among the most influential

Núria Vilanova, president of ATREVIA,  participates in the report of Yo Dona, La imagen de la empresa en sus manos (The company image in your hands), which reveals the secrets of ten of the most influential women in the world of communication in Spain who confess that the credibility is the weapon that allows them to work every day. “The format was changed and also the content. Today we have to be more creative, spontaneous, fast and with more strategy”, Núria emphasizes when mentioning the social media and...

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