The president of ATREVIA, Núria Vilanova, held a meeting with the president of the Xunta de Galicia, Alberto Núñez Feijóo last Monday. The meeting was held within the framework of the Business Council of Latin America (CEAL Ibérico) by the highest authority Galician members. “We are working to support investment and the growth of Iberian companies in Latin America but also so that Spain is converted into a platform for the internationalization of Latin American companies”, said Núria Vilanova, who...

Núria Vilanova, president of ATREVIA, adjourned the “1st Legal Security Forum on investment. Legal Security in Colombia, Mexico, Chile and Peru” organized by the International Centre for Arbitration, Mediation and Negotiation (CIAMEN) from the University Institute for European Studies in the San Pablo CEU University. “It is essential to know the country because every nation has their own dynamics and must not get carried away by fads. Contact with administration is vital”, highlighted the president of ATREVIA speaking about internationalization....

Núria Vilanova, president of ATREVIA, was a lecturer in the “15 x 15 Course: fifteen days with fifteen business leader” which was organized for the last 10 editions by the EDEM business school. The people who attended the course were entrepreneurs, CEOs or senior executives. The shared a room with prestigious Spanish business people who are references in their respective sectors. They explained their leadership and management models and they supported the key aspects for business success. The course which...

The business world is currently experiencing a change in the trend of the employee profile. The “Millennial” generation is young professionals born between 1981 and 2000 who are incorporated into organizations and evolving structures and working procedures. They are entrepreneurs, technology natives, passionate and have a conception of work that is different to previous generations. The implication of “Millennials” means knowing how to manage their talent, knowing their expectations, motivations and interaction which is a new challenge for human resources....

The healthcare sector has been revolutionized in terms of patient relationships which are motivated by the awareness and prominence of these in their own heath. However, associations and patients who are not associated claim to have higher integration and active listening to identify their real needs, as well as innovative solutions that go beyond therapeutic needs and associated conditions covering the remaining quality of life. This has been one of the aspects that was debated in the meeting “The new...

It is essential to know most of the characteristics, preferences, interests and motivations of those who share your office. The profile of the employee changes and evolutions in the same way as it does in society. Generations with shared skills and attitudes are increasingly more present in companies and in many occasions are unknown for those responsible for people management. MILLENNIALS have arrived to stay! In ATREVIA we want to approach this new employee profile so that companies can maximize...

Néstor Ojeda, journalist in Milenio Group, interviewed Núria Vilanova in prime time Milenio Noticias during a visit that the president of ATREVIA carried out in Mexico City. “Today, the spotlight is certainly on Mexico”, said Núria Vilanova, “we had the visit of the president of the Republic accompanied by a large group of prestigious Mexican business people. I believe that it was the visit of the year –in Spain- in the business environment. It really made a great expectation and...

Enric Juliana, assistant director of La Vanguardia and Joan Tapia, journalist of El periódico de Cataluña, analyzed the political situation of the Autonomous Region of Cataluña in front of a large audience of senior executives from some of the most important companies in our country. “A very complicated government exists in Spain so it is necessary to communicate more. There is a need for negotiation and gestures”, said Joan Tapia stating that the Spanish state contributes to the success of the...

The book “Micropowers. Internal communication for companies with a future. How to create heroes, employees living with a passion for the brand” was recognized with a excellence certificate for through leadership in Public Relations from the I2 SABRE Awards EMEA in The Silver SABRE Awards category for the management of public relations. “Micropowers shares the experience that we are living with big and small companies. All of them confront the challenge of being global, the need to generate new ideas...

The Internal Communication and Corporate Identity Observatory was founded by the IE Business School, Capital Humano (Wolters Kluwer group) and ATREVIA. They summoned recently the 7th Edition of the Best Practices in Internal Communication Awards. The awards aim to identify and recognize those Internal Communication practices that are trendsetters in terms of innovation and excellence, within the context and needs of organizations in different categories. Additionally, these recommendations represent a boost in internal communication as a strategic tool to encourage employees...

ATREVIA is a finalist in the EMEA Gold SABRE Awards 2015 for the campaign “Passion to help. Stories direct to the heart” carried out by Tena, SCA S.A. in the category for sectors in the industry for health service suppliers. “Passion to help” is an initiative that was designed and created together with TENA, a professional products SCA brand in order to award the dedication and daily strength of those to take care of the elderly in nursing homes throughout...

ATREVIA once again highlighted in the EMEA SABRE Awards, as one of the finalists in the Iberia category with the campaign “A cocktail with walnuts, please”, from the California Walnut Commission. With the objective of increasing the use of walnuts in the Spanish food industry, the great world teacher in the world of cocktails, Javier de las Muelas presented the first collection of cocktails produced from a nut: the California Walnuts Cocktail Collection. A unique collection consisting of five mocktails (with...