ATREVIA once again attends the unavoidable event for professionals in the Marketing and Communications sector: The National Marketing Awards 2016. In its 8th edition, the Spanish Marketing Association chose the Teatros del Canal Madrid to the celebrate the most important awards ceremony in the sector.
Isabel Lara, vice-president for ATREVIA, was responsible for presenting the awards in the category LATAM Internationalization. It is a new award which kicks off in the National Marketing Awards this year and it was promoted by ATREVIA and Casa de América. The Iberia campaign was selected as the best case of Internationalization LATAM for having a great local impact and for differentiating themselves in the market, leaving behind projects like Acciona and Smöoy. In addition, the jury took into account aspects like creativity, innovation and the originality of the cases, as well as the complexity of the project and the competitiveness of the marketing in the moment of its launch.
Following the success of the Internationalization LATAM category, the Spanish Marketing Association will continue with this category for the 2017 edition. It will also expand the call for marketing actions in Latin America developed for Spanish and Latin American companies.