Sergio Rodríguez Medina was nominated as the creative director at ATREVIA, the No.1 global communications consultancy with Latin spirit in Spain.
The newly created position aims to consolidate and strengthen the services that ATREVIA offers to its clients from the division of brands (public relations and external B2B and B2C communications, digital communication and advertising communication).
“We work to keep brands fresh, attractive and more alive than ever before through what we call brandshaking. It means to agitate brands and create enthusiasts. We shake up brands, highlight them, infect them with our passion and generate engagement with their audiences”, said Isabel Lara, vice-president of ATREVIA, through the creation of a new position and the naming of a creative director for the consultancy.
From his new position, Sergio Rodríguez will bring extensive experience that he has from advertising communication sector as a copywriter and creative director in advertising agencies like Vitruvio/Leo Burnett, La Banda de Agustín Medina and Eureka/NWayer.
Throughout his professional career, the creative director at ATREVIA has already worked with clients like Telefónica, Suzuki, Hyundai, Santa Lucía, Philip Morris, Loterías y Apuestas del Estado, Kraft Foods, DHL, Antena 3, etc.