This weeks Top Communication magazine has published ATREVIA’s and WiZink work in their special: The Best Communication Campaigns of 2017.
From ATREVIA we accepted the challenge of managing the change that led to the acquisition of the retail banking division Citi in Spain by Banco Popular, one of the most important financial entities in Spain.
With this acquisition the bank wanted to become a modern, innovative, very technological company, with a fresh and neighboring image. This could not be achieved without making a radical change in all aspects of the company but keeping existing employees.
We worked in 3 ways:
- Communicate the project to employees to get them to understand, engage and participate in it.
- Communicate the project and its evolution to the top management.
- Ensure the alignment, coherence, style and tone of the communication in all management changes procedures.
How can we simplify the project and create a message, that stands out and that creates a hole in the minds, hearts and behavior of people and help the company achieve its business objectives?
An umbrella concept was created: Rocket. Conquering our future, which served to transmit the spirit of change. We built our ecosystem with people that lead the change with technology as a guide.
We launched several campaigns in the awake of the launch of, Rocket, the new intranet, the change of brand, the transfer to new offices and the creation of new values according to the new identity of the company.
The result?
The lack of conflict and the new business generated for Wizink are the best examples of success.
More than 84% of the workforce says they “love” the new intranet, which has received more than 400,000 visits since its launch, increasing the daily rate by more than 20%.
85% of employees say they feel connected to the new brand and 86% say they like it a lot and that it really fits into the new company model
