NEWS

Latin America enters 2025 with expectations following a relatively positive year in economic terms
Latin America enters 2025 with expectations following a relatively positive year in economic terms

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. The macroeconomic figures at the close of the year were generally positive across the region. Regarding inflation, one of the key challenges of recent years, several countries reported encouraging data. This is particularly the case...

Mercosur and the European Union reach a free trade agreement after 25 years of negotiations, pending ratification
Mercosur and the European Union reach a free trade agreement after 25 years of negotiations, pending ratification

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. After more than two decades of negotiations, the European Union and Mercosur, a bloc composed of Brazil, Argentina, Uruguay, Paraguay, and Bolivia, have finalized a free trade agreement that would encompass more than 700 million...

The opposition parties made progress in the countries where recent elections were held, while interest rates continue to be broadly cut across Latin America
The opposition parties made progress in the countries where recent elections were held, while interest rates continue to be broadly cut across Latin America

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Inflation continues to decline across the region, although there have been slight upticks in some countries like Mexico and Brazil, the two largest economies in Latin America. In Mexico, the approval of judicial reform, which...

ATREVIA Acquires creativialab, an Agency Specializing in Brand and Consumer Activations and Experiences at Events and Point of Sale, with a Technological and Sustainable Focus
ATREVIA Acquires creativialab, an Agency Specializing in Brand and Consumer Activations and Experiences at Events and Point of Sale, with a Technological and Sustainable Focus

ATREVIA, a global Communications and Corporate Affairs company, announces the acquisition of creativialab, a company with a team of about ten professionals specializing in areas such as creativity, innovation, branding, design, production, sponsorship, and brand activations. Raúl Ciprés, founder and CEO, will continue to be involved in the project. Among creativialab’s clients are Adidas, BMW, CaixaBank, Coca Cola, Decathlon, Lacoste, Lacer, Mini, Munich, Premier Padel, Puig, Sony, and Vichy Catalán. creativialab joins A de ATREVIA, the company’s ecosystem of creative...

Climate change, elections, and  interest rate cuts shape current  events in Latin America
Climate change, elections, and interest rate cuts shape current events in Latin America

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. The effects of climate change are hitting Latin America with increasing intensity. Over the past month, droughts and wildfires have particularly impacted Ecuador, Peru, and Brazil. In the first, the resulting energy crisis has led...

Progress of major reforms in Latin America varied by power dynamics in each country
Progress of major reforms in Latin America varied by power dynamics in each country

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. The relationships between the Legislative and Executive branches in Latin American countries determine the pace at which significant reforms can be implemented. While economic data over the past month has been relatively positive in the...

Economic results in Latin America showed greater divergence between countries, and the issue of insecurity is becoming widespread
Economic results in Latin America showed greater divergence between countries, and the issue of insecurity is becoming widespread

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Economic data in the region have been mixed over the past month, with some countries showing positive indicators, both high and moderate, while others face some stagnation. However, a common pattern has been the increasing...

Inflation rises in Latin America due to  food prices, but economic growth  forecasts improve
Inflation rises in Latin America due to food prices, but economic growth forecasts improve

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Latin America witnessed a new failed coup attempt, this time in Bolivia, following previous ones in Brazil and Peru in 2023 and 2022, respectively. Concurrently, several countries raised their GDP growth forecasts, despite widespread inflation...

BRANDS, ASSOCIATIONS, MEDIA AND AGENCIES: THE PERFECT TANDEM TO ENHANCE THE AUTOMOTIVE INDUSTRY’S REPUTATION
BRANDS, ASSOCIATIONS, MEDIA AND AGENCIES: THE PERFECT TANDEM TO ENHANCE THE AUTOMOTIVE INDUSTRY’S REPUTATION

When we talk about the automotive sector, one word always comes to mind: uncertainty. And the fact is that we are talking about an industry that is facing numerous challenges in our country, such as the entry of new Chinese players, new and restrictive regulations, other modes of mobility that are growing more and more, etc.   But if we take into account that, in its entire value chain, the automotive industry contributes approximately 10% of the GDP in our...

ARTIFICIAL INTELLIGENCE, THE NEW ALLY IN HEALTH
ARTIFICIAL INTELLIGENCE, THE NEW ALLY IN HEALTH

ARTICLE BY FÁTIMA MARINA (ATREVIA) / The fact that Artificial Intelligence (AI) is a hot topic is nothing new. That is why FundéuRAE chose, in 2022, this term as word of the year, and in 2023, so did Collins Dictionary. Its evolution has been rapid and it has been gaining relevance in many sectors, but if there is one in which it has burst onto the scene with force, it is in the field of healthcare.  By Fátima Marina, Health...

JOSÉ MANUEL HERNANDO: “WAR FOR TALENT (OR WHY TWO DON’T FIGHT IF ONE DOESN’T WANT TO)”
JOSÉ MANUEL HERNANDO: “WAR FOR TALENT (OR WHY TWO DON’T FIGHT IF ONE DOESN’T WANT TO)”

There are concepts that, like the length of pants or the width of sideburns, become fashionable and, as such, companies and individuals rush with the fever of the convert to adopt them and incorporate them into their story and, thus, be the best of the best.  This is why, as in a silent pact, they all seek to be agile, resilient, digital, sustainable or glocal at the same time. And depending on the fashion of the moment, they all transfer...

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