Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Economic data in the region have been mixed over the past month, with some countries showing positive indicators, both high and moderate, while others face some stagnation. However, a common pattern has been the increasing...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Latin America witnessed a new failed coup attempt, this time in Bolivia, following previous ones in Brazil and Peru in 2023 and 2022, respectively. Concurrently, several countries raised their GDP growth forecasts, despite widespread inflation...

When we talk about the automotive sector, one word always comes to mind: uncertainty. And the fact is that we are talking about an industry that is facing numerous challenges in our country, such as the entry of new Chinese players, new and restrictive regulations, other modes of mobility that are growing more and more, etc.   But if we take into account that, in its entire value chain, the automotive industry contributes approximately 10% of the GDP in our...

ARTICLE BY FÁTIMA MARINA (ATREVIA) / The fact that Artificial Intelligence (AI) is a hot topic is nothing new. That is why FundéuRAE chose, in 2022, this term as word of the year, and in 2023, so did Collins Dictionary. Its evolution has been rapid and it has been gaining relevance in many sectors, but if there is one in which it has burst onto the scene with force, it is in the field of healthcare.  By Fátima Marina, Health...

There are concepts that, like the length of pants or the width of sideburns, become fashionable and, as such, companies and individuals rush with the fever of the convert to adopt them and incorporate them into their story and, thus, be the best of the best.  This is why, as in a silent pact, they all seek to be agile, resilient, digital, sustainable or glocal at the same time. And depending on the fashion of the moment, they all transfer...

Today, data is essential to the success of any business. AI has proven to be a powerful tool, but its effectiveness depends on the quality and quantity of data available. Customer relationship management (CRM) systems play a crucial role in capturing this data, enabling companies to improve productivity and make informed decisions. But beware, many companies are thinking of implementing AI projects to optimize processes without having the customer lifecycle perfectly in place.  Data is the fuel that drives AI....

The most politically relevant news of the month was the election of Claudia Sheinbaum as the first female president in Mexico’s history, with her parliamentary group and allies likely able to easily pass constitutional reforms. After several months of effort, Colombian President Gustavo Petro achieved a significant legislative victory with the approval of his pension system reform. His Argentine counterpart, Javier Milei, also secured a win with the narrow support for the Ley de Bases in the Senate. Additionally, the...

The arrival of Artificial Intelligence (AI) to the Communication and Public Relations departments and areas of companies is marking a before and after. Automating tasks and personalizing messages are just the beginning. Every tweet, every interaction, is a piece of data that, if well analyzed, opens windows to new opportunities and strategies. I would like to highlight two areas in which I believe that generative AI will generate an important competitive difference. Data Analysis When we think of generative AI...

Technology has become virtually inseparable from all aspects of our lives. In this context, specialized communication gains great value. Consumers seek to stay up-to-date with the latest innovations, but also understand how they can apply them in their day-to-day lives. ATREVIA has organized the II Technology Observatory, this time focusing on the B2C market, following the success of its first B2B edition. We had the participation of some of the leading journalists and opinion leaders in consumer technology: Alfonso Casas,...

More than just a label, the right reputation is an intangible strength that attracts customers and retains employees, driving growth. In other words, it is the key to success for any organization. On the topic of reputation and business, our Director of ATREVIA Portugal, Daniela Agra, discusses in O Jornal Económico: “Reputation building and management have acquired a fluid, integrated, and multidisciplinary character. In an era where consumers literally have power at their fingertips, and where the destabilization, or even...

ATREVIA, a global company specializing in communication, marketing, and corporate affairs, introduces its project ATREVIA Lab, a cross-disciplinary knowledge center focused on trends. This is revealed through the data from the study “TikTok and Google: A Radical Change in How We Search,” which analyzed over 5,000 keywords across 10 categories used on both search engines over the course of a year. The search for information on social networks has been gaining importance in recent years, but TikTok is the only...