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Núria Vilanova, in La República: “Building trust in the age of AI”
Núria Vilanova, in La República: “Building trust in the age of AI”

La República, one of Colombia’s most important economic and financial newspapers, published the latest opinion piece by ATREVIA’s president, Núria Vilanova, titled “Building Trust in the Age of AI.” Throughout history, the solution to the most demanding challenges has always been found in people. The response to the impact of disruptive processes associated with artificial intelligence (AI) will be no different. We need AI to overcome challenges like climate change, eradicate diseases, and improve productivity. However, technology itself causes concern...

ATREVIA ranked among the top 100 best companies to work for in spain
ATREVIA ranked among the top 100 best companies to work for in spain

Our company, ATREVIA, has been ranked among the Top 100 Best Companies to Work for in Spain in the 2023 Ranking by Actualidad Económica (El Mundo) – Banca March. This recognition also highlights two of our fundamental values. For our company, equality is a catalyst for social transformation: women make up 69% of the workforce and 62.5% of the management. We also support diversity: 30% of employees have an average age of 30 years old, and 13.6% are over 50....

LATIN AMERICA IS MOVING FORWARD WITH MODERATE ECONOMIC GROWTH, REDUCING INFLATION, AND PREPARING FOR THE UPCOMING ELECTORAL EVENTS
LATIN AMERICA IS MOVING FORWARD WITH MODERATE ECONOMIC GROWTH, REDUCING INFLATION, AND PREPARING FOR THE UPCOMING ELECTORAL EVENTS

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Many Latin American countries have experienced, to varying degrees, three common situations over the past month: moderate economic growth, a decrease in inflation that, while still above...

The dichotomy continues in Latin America between greater economic stability and persistent political volatility
The dichotomy continues in Latin America between greater economic stability and persistent political volatility

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Latin America has presented a noticeable dichotomy over the last month. The economy of some countries shows signs of stabilization and growth, while others face increasing challenges...

Carlos Díaz-Rosillo joins ATREVIA as Director in the United States
Carlos Díaz-Rosillo joins ATREVIA as Director in the United States

ATREVIA, a global firm specializing in Communication and Corporate Affairs, is happy to announce the appointment of Carlos Díaz-Rosillo as its Director and Representative in the United States. In his role leading the USA DESK, Díaz-Rosillo will assist ATREVIA’s European and Latin American clients with their positioning and business development strategies in the US, primarily in Miami and Washington, DC. Furthermore, he will promote ATREVIA’s Communication and Strategic Positioning services across Spanish and Portuguese-speaking countries, Brussels, and any entities interested...

The economy in Latin America is moving at two different paces, while climate events pose growing challenges
The economy in Latin America is moving at two different paces, while climate events pose growing challenges

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. The economy in Latin America is advancing at two different speeds. While countries like Peru, Colombia, Argentina, Brazil, and Mexico have recorded encouraging macroeconomic data, others like...

The IV Ibero-American Congress on Trends in Marketing, Communication, and Public Affairs is set: October 10 and 11 in Madrid.
The IV Ibero-American Congress on Trends in Marketing, Communication, and Public Affairs is set: October 10 and 11 in Madrid.

Our eagerly awaited annual event is back! This October 10th and 11th, we’re hosting the IV Ibero-American Congress of Trends in Marketing, Communication, and Public Affairs at CaixaForum Madrid. We will be joined by top speakers from various sectors, bringing to light the key elements currently shaping and determining future strategies for businesses and organizations. With the momentum of its successful 2022 edition, featuring 69 distinguished speakers and over a thousand attendees, this year’s ATREVIA Congress is set to delve...

ATREVIA Joins the B Corp Community
ATREVIA Joins the B Corp Community

ATREVIA, a global Communication and Corporate Affairs company, has just joined the B Corp community for its compliance with high standards in terms of social and environmental performance, transparency, and corporate responsibility. B Corps lead a global movement of people transforming the global economy to benefit everyone and the planet. The company, characterized by its activist spirit and its work in building a future and a company more committed socially and environmentally, joins a growing community of companies that are...

ATREVIA Launches Its In-House Creative Agency, “La Luna de ATREVIA”
ATREVIA Launches Its In-House Creative Agency, “La Luna de ATREVIA”

ATREVIA, a global Communication and Corporate Affairs company announced the rollout of its creative agency, “La Luna de ATREVIA.” This initiative aims to further reinforce the company’s growth strategy within the advertising market and promote creativity as a crucial driver across all its disciplines and business areas. Heading up this initiative are Isabel Lara, the current Vice President of ATREVIA, who also takes on the role of CEO for the creative agency, and Juan Sánchez, who will maintain his position...

Measurement: the key to strategic internal communication
Measurement: the key to strategic internal communication

Internal communication – aimed at aligning the internal audience’s interests and motivations with an organization’s corporate purpose and objectives – has become a vital facet of corporate communication. It has evolved from being a “nice to have” for organizations seeking to be recognized as good employers to a strategic asset that supports various areas and departments. The recent Internal Communication Measurement Study published by the Internal Communication Observatory (OCI) discloses that 69% of Internal Communication professionals align their objectives with...

Inflation stabilizes in Latin America after a long period of increases
Inflation stabilizes in Latin America after a long period of increases

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Inflation is starting to ease in the region after several months of sharp increases. At the same time, prospects for economic growth stabilize with positive outlooks, albeit...

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