{"id":64973,"date":"2023-04-26T15:50:16","date_gmt":"2023-04-26T13:50:16","guid":{"rendered":"https:\/\/pre-esferize.atrevia.com\/blog\/"},"modified":"2023-05-16T13:41:26","modified_gmt":"2023-05-16T11:41:26","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.atrevia.com\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"64973\" class=\"elementor elementor-64973 elementor-48219\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11196b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11196b5\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3e4792\" data-id=\"b3e4792\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d24ccf flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"3d24ccf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Blog<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63edb8e animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"63edb8e\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b2fde40\" data-id=\"b2fde40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90d3bae elementor-nav-menu__align-start elementor-nav-menu--dropdown-mobile elementor-nav-menu__text-align-aside flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-invisible elementor-widget elementor-widget-nav-menu\" data-id=\"90d3bae\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg 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class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-66355\"><a href=\"https:\/\/www.atrevia.com\/en\/blog\/\" class=\"elementor-item\">Blog<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-90d3bae\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type_archive menu-item-object-custom_type menu-item-68470\"><a href=\"https:\/\/www.atrevia.com\/en\/news-atrevia\/\" class=\"elementor-item\" tabindex=\"-1\">News<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-66355\"><a href=\"https:\/\/www.atrevia.com\/en\/blog\/\" class=\"elementor-item\" tabindex=\"-1\">Blog<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4330832\" data-id=\"4330832\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-749d82d flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-shortcode\" data-id=\"749d82d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div id=\"atrv-searchform_wrapper\"><form role=\"search\" method=\"get\" class=\"atrv-searchform\" autocomplete=\"on\" action=\"https:\/\/www.atrevia.com\/en\/\"><input id=\"atrv-searchform_input\" type=\"search\" placeholder=\"Start typing to search\" value=\"\" name=\"s\" title=\"Comience a escribir para buscar\"><input id=\"atrv-searchform_submit\" type=\"reset\" value=\"search\"><\/form><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d00df3 blog-actualidad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d00df3\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-420a4e6\" data-id=\"420a4e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-023b50a flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-shortcode\" data-id=\"023b50a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"masonry-blog ptf-post atrv-cat-blog\"><article class=\"col-xs-12 inline-column post type-post status-publish format-standard has-post-thumbnail category-blog\"><div class=\"post-content-wrapper\"><div class=\"post-image\"><div class=\"post-featured-content\"><a href=\"https:\/\/www.atrevia.com\/en\/blog-en\/entender-a-los-grupos-de-interes-clave-para-comunicar-en-latinoamerica\/\"><img src=\"https:\/\/www.atrevia.com\/wp-content\/uploads\/2016\/07\/business2-440x247.jpg\" alt=\"Understanding interest groups, a key aspect for communication in Latin America\"><\/a><\/div><\/div><div class=\"caption-container\"><div class=\"post-title\"><div class=\"entry-title title-h4\"><a href=\"https:\/\/www.atrevia.com\/en\/blog-en\/entender-a-los-grupos-de-interes-clave-para-comunicar-en-latinoamerica\/\">Understanding interest groups, a key aspect for communication in Latin America<\/a><\/div><\/div><div class=\"post-text\"><div class=\"summary\"><p>Latin America is a region with enormous potential for Spanish companies and for the rest of Europe. Those who wish to do business there must identify and understand their interest groups. They have to analyze in detail what are their rights and obligations. In this process, the communication consultants and Public Affairs at ATREVIA have a great deal to say and do: drawing from your needs, we will enter into mutual dynamic cooperation which is more personal and this will...<\/p><\/div><\/div><div class=\"info clearfix\"><h6 class=\"text-button\"><a class=\"link_text\" href=\"https:\/\/www.atrevia.com\/en\/blog-en\/entender-a-los-grupos-de-interes-clave-para-comunicar-en-latinoamerica\/\"><span class=\"text\">Read more<\/span><span class=\"line\"><\/span><svg class=\"next-arrow\" aria-hidden=\"true\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.951\" height=\"25.42\" viewBox=\"0 0 14.951 25.42\" xml:space=\"preserve\"><path id=\"arrow\" d=\"M-4872.554-1270.33l12.781-11.179-12.781-12.781\" transform=\"translate(4873.261 1294.997)\" fill=\"none\" stroke=\"#233dd3\" stroke-width=\"3\"\/><\/svg><\/a><\/h6><\/div><\/div><\/div><\/article><article class=\"col-xs-12 inline-column post type-post status-publish format-standard has-post-thumbnail category-blog\"><div class=\"post-content-wrapper\"><div class=\"post-image\"><div class=\"post-featured-content\"><a href=\"https:\/\/www.atrevia.com\/en\/blog-en\/el-contenido-la-mejor-pasarela-entre-marca-y-consumidor-digital\/\"><img src=\"https:\/\/www.atrevia.com\/wp-content\/uploads\/2016\/06\/digital-440x247.jpg\" alt=\"Content, the best gateway between the brand and digital consumer\"><\/a><\/div><\/div><div class=\"caption-container\"><div class=\"post-title\"><div class=\"entry-title title-h4\"><a href=\"https:\/\/www.atrevia.com\/en\/blog-en\/el-contenido-la-mejor-pasarela-entre-marca-y-consumidor-digital\/\">Content, the best gateway between the brand and digital consumer<\/a><\/div><\/div><div class=\"post-text\"><div class=\"summary\"><p>Leonardo da Vinci drew the Vitruvian Man in the late 15th century by joining a circle and a square which is like the centre of the Universe. More recently, more than 25 years ago, Patti Smith seduced us with a song that would be later converted into one of the anthems of the 20th century with the chorus People have the Power. Later in 2010, Marina Abramovic in her performance The Artist is Present stood in an open space with...<\/p><\/div><\/div><div class=\"info clearfix\"><h6 class=\"text-button\"><a class=\"link_text\" href=\"https:\/\/www.atrevia.com\/en\/blog-en\/el-contenido-la-mejor-pasarela-entre-marca-y-consumidor-digital\/\"><span class=\"text\">Read more<\/span><span class=\"line\"><\/span><svg class=\"next-arrow\" aria-hidden=\"true\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.951\" height=\"25.42\" viewBox=\"0 0 14.951 25.42\" xml:space=\"preserve\"><path id=\"arrow\" d=\"M-4872.554-1270.33l12.781-11.179-12.781-12.781\" transform=\"translate(4873.261 1294.997)\" fill=\"none\" stroke=\"#233dd3\" stroke-width=\"3\"\/><\/svg><\/a><\/h6><\/div><\/div><\/div><\/article><article class=\"col-xs-12 inline-column post type-post status-publish format-standard has-post-thumbnail category-blog\"><div class=\"post-content-wrapper\"><div class=\"post-image\"><div class=\"post-featured-content\"><a href=\"https:\/\/www.atrevia.com\/en\/blog-en\/de-realidad-virtual-third-lifes-y-gafas-para-todos\/\"><img src=\"https:\/\/www.atrevia.com\/wp-content\/uploads\/2016\/05\/virtual-440x247.jpeg\" alt=\"Virtual reality, \u201cThird Lifes\u201d and glasses for everyone\"><\/a><\/div><\/div><div class=\"caption-container\"><div class=\"post-title\"><div class=\"entry-title title-h4\"><a href=\"https:\/\/www.atrevia.com\/en\/blog-en\/de-realidad-virtual-third-lifes-y-gafas-para-todos\/\">Virtual reality, \u201cThird Lifes\u201d and glasses for everyone<\/a><\/div><\/div><div class=\"post-text\"><div class=\"summary\"><p>Anyone who has become aware of the evolution of the Internet in recent years (or is just simply connected) will know that being a successful social network for a long time is not an easy task. Without looking back too much, we would run out of fingers on our hands if we had to count all those initiatives that used to have millions of users and were valued in millions of dollars that are now forgotten. Without a doubt, it...<\/p><\/div><\/div><div class=\"info clearfix\"><h6 class=\"text-button\"><a class=\"link_text\" href=\"https:\/\/www.atrevia.com\/en\/blog-en\/de-realidad-virtual-third-lifes-y-gafas-para-todos\/\"><span class=\"text\">Read more<\/span><span class=\"line\"><\/span><svg class=\"next-arrow\" aria-hidden=\"true\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.951\" height=\"25.42\" viewBox=\"0 0 14.951 25.42\" xml:space=\"preserve\"><path id=\"arrow\" d=\"M-4872.554-1270.33l12.781-11.179-12.781-12.781\" transform=\"translate(4873.261 1294.997)\" fill=\"none\" stroke=\"#233dd3\" stroke-width=\"3\"\/><\/svg><\/a><\/h6><\/div><\/div><\/div><\/article><article class=\"col-xs-12 inline-column post type-post status-publish format-standard has-post-thumbnail category-blog\"><div class=\"post-content-wrapper\"><div class=\"post-image\"><div class=\"post-featured-content\"><a href=\"https:\/\/www.atrevia.com\/en\/blog-en\/los-4-pasos-para-el-exito-seo-de-tu-canal-de-youtube\/\"><img src=\"https:\/\/www.atrevia.com\/wp-content\/uploads\/2016\/05\/seoyoutube-440x247.jpg\" alt=\"4 steps for successful SEO on your YouTube channel\"><\/a><\/div><\/div><div class=\"caption-container\"><div class=\"post-title\"><div class=\"entry-title title-h4\"><a href=\"https:\/\/www.atrevia.com\/en\/blog-en\/los-4-pasos-para-el-exito-seo-de-tu-canal-de-youtube\/\">4 steps for successful SEO on your YouTube channel<\/a><\/div><\/div><div class=\"post-text\"><div class=\"summary\"><p>4 steps for successful SEO on your YouTube channel Why YouTube When a company plans to create a YouTube channel, it normally responds to the need of storing audiovisual material so that it will become accessible. Almost every strategy starts from scratch. It is an excuse to embark on YouTube but one of the most relevant positioning tools in search engines is: Search Engine Optimization (SEO). Taking care of SEO on YouTube makes sense as\u00a0it is the second most used...<\/p><\/div><\/div><div class=\"info clearfix\"><h6 class=\"text-button\"><a class=\"link_text\" href=\"https:\/\/www.atrevia.com\/en\/blog-en\/los-4-pasos-para-el-exito-seo-de-tu-canal-de-youtube\/\"><span class=\"text\">Read more<\/span><span class=\"line\"><\/span><svg class=\"next-arrow\" aria-hidden=\"true\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.951\" height=\"25.42\" viewBox=\"0 0 14.951 25.42\" xml:space=\"preserve\"><path id=\"arrow\" d=\"M-4872.554-1270.33l12.781-11.179-12.781-12.781\" transform=\"translate(4873.261 1294.997)\" fill=\"none\" stroke=\"#233dd3\" stroke-width=\"3\"\/><\/svg><\/a><\/h6><\/div><\/div><\/div><\/article><article class=\"col-xs-12 inline-column post type-post status-publish format-standard has-post-thumbnail category-blog\"><div class=\"post-content-wrapper\"><div class=\"post-image\"><div class=\"post-featured-content\"><a href=\"https:\/\/www.atrevia.com\/en\/blog-en\/diversidad-cultural-empresas-cosmopolitas-e-innovacion\/\"><img src=\"https:\/\/www.atrevia.com\/wp-content\/uploads\/2016\/04\/cultura2-440x247.jpg\" alt=\"Cultural diversity, cosmopolitan businesses and innovation\"><\/a><\/div><\/div><div class=\"caption-container\"><div class=\"post-title\"><div class=\"entry-title title-h4\"><a href=\"https:\/\/www.atrevia.com\/en\/blog-en\/diversidad-cultural-empresas-cosmopolitas-e-innovacion\/\">Cultural diversity, cosmopolitan businesses and innovation<\/a><\/div><\/div><div class=\"post-text\"><div class=\"summary\"><p>\u201cDiversity: the art of thinking independently together.\u201d Malcom Forbes Multiculturalism is not a new concept. Big societies have been created across a splendid mixture where various cultures have converged to give way to new characteristics, ideologies and different shades. They have had to learn to live merge and evolve together. What it does is relatively new in the way the concept is extrapolated to the business environment. Cultural diversity has continued showing exponential figures, the opening of markets and internationalization...<\/p><\/div><\/div><div class=\"info clearfix\"><h6 class=\"text-button\"><a class=\"link_text\" href=\"https:\/\/www.atrevia.com\/en\/blog-en\/diversidad-cultural-empresas-cosmopolitas-e-innovacion\/\"><span class=\"text\">Read more<\/span><span class=\"line\"><\/span><svg class=\"next-arrow\" aria-hidden=\"true\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.951\" height=\"25.42\" viewBox=\"0 0 14.951 25.42\" xml:space=\"preserve\"><path id=\"arrow\" d=\"M-4872.554-1270.33l12.781-11.179-12.781-12.781\" transform=\"translate(4873.261 1294.997)\" fill=\"none\" stroke=\"#233dd3\" stroke-width=\"3\"\/><\/svg><\/a><\/h6><\/div><\/div><\/div><\/article><article class=\"col-xs-12 inline-column post type-post status-publish format-standard has-post-thumbnail category-blog\"><div class=\"post-content-wrapper\"><div class=\"post-image\"><div class=\"post-featured-content\"><a href=\"https:\/\/www.atrevia.com\/en\/blog-en\/como-hemos-cambiado\/\"><img src=\"https:\/\/www.atrevia.com\/wp-content\/uploads\/2016\/04\/tecnologia2-440x247.jpeg\" alt=\"How we have changed\"><\/a><\/div><\/div><div class=\"caption-container\"><div class=\"post-title\"><div class=\"entry-title title-h4\"><a href=\"https:\/\/www.atrevia.com\/en\/blog-en\/como-hemos-cambiado\/\">How we have changed<\/a><\/div><\/div><div class=\"post-text\"><div class=\"summary\"><p>A few days ago, a grandmother told one of our clipping service providers how her first work as a \u201cjournalist\u201d was at a terrible press office (yes, she called it this). It was where she read newspapers and magazines from five in the morning and then literally cut out pieces, photocopy them and finally compose, bind and put them into envelopes to send the reports to a messenger that would bring them to the corresponding companies and institutions. Technology has...<\/p><\/div><\/div><div class=\"info clearfix\"><h6 class=\"text-button\"><a class=\"link_text\" href=\"https:\/\/www.atrevia.com\/en\/blog-en\/como-hemos-cambiado\/\"><span class=\"text\">Read more<\/span><span class=\"line\"><\/span><svg class=\"next-arrow\" aria-hidden=\"true\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.951\" height=\"25.42\" viewBox=\"0 0 14.951 25.42\" xml:space=\"preserve\"><path id=\"arrow\" d=\"M-4872.554-1270.33l12.781-11.179-12.781-12.781\" transform=\"translate(4873.261 1294.997)\" fill=\"none\" stroke=\"#233dd3\" stroke-width=\"3\"\/><\/svg><\/a><\/h6><\/div><\/div><\/div><\/article><article class=\"col-xs-12 inline-column post type-post status-publish format-standard has-post-thumbnail category-blog\"><div class=\"post-content-wrapper\"><div class=\"post-image\"><div class=\"post-featured-content\"><a href=\"https:\/\/www.atrevia.com\/en\/blog-en\/la-actividad-de-las-marcas-en-redes-sociales\/\"><img src=\"https:\/\/www.atrevia.com\/wp-content\/uploads\/2016\/03\/rrssmarcas-440x247.jpg\" alt=\"The activity of brands on social media\"><\/a><\/div><\/div><div class=\"caption-container\"><div class=\"post-title\"><div class=\"entry-title title-h4\"><a href=\"https:\/\/www.atrevia.com\/en\/blog-en\/la-actividad-de-las-marcas-en-redes-sociales\/\">The activity of brands on social media<\/a><\/div><\/div><div class=\"post-text\"><div class=\"summary\"><p>A few weeks ago, IAB Spain, the advertising, marketing and digital communication association in Spain, presented the 4th Study of the Activity of Brands on Social Media, the fourth edition of the report that arises from the need to standardize the activity of brands on social media. Based on the PRGS model (Presence, Response, Generation and Suggestion), the report brings the attention of some of the presented conclusions. They contribute their grain of sand in this confusion and that those...<\/p><\/div><\/div><div class=\"info clearfix\"><h6 class=\"text-button\"><a class=\"link_text\" href=\"https:\/\/www.atrevia.com\/en\/blog-en\/la-actividad-de-las-marcas-en-redes-sociales\/\"><span class=\"text\">Read more<\/span><span class=\"line\"><\/span><svg class=\"next-arrow\" aria-hidden=\"true\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.951\" height=\"25.42\" viewBox=\"0 0 14.951 25.42\" xml:space=\"preserve\"><path id=\"arrow\" d=\"M-4872.554-1270.33l12.781-11.179-12.781-12.781\" transform=\"translate(4873.261 1294.997)\" fill=\"none\" stroke=\"#233dd3\" stroke-width=\"3\"\/><\/svg><\/a><\/h6><\/div><\/div><\/div><\/article><\/div><div class=\"gem-pagination\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e52f911 actualidad-sidebar\" 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