In a geopolitical, regulatory and legally changing context of great uncertainty, the requirements and risks for companies and managers become more and more great in Spain and the international environment.
This was the theme that was addressed in the information breakfast Economic intelligence and public affairs: Risk map in the complicated geopolitical scene and environments of change, driven by ATREVIA and Anthelex International and was presented by Asun Soriano, CEO of ATREVIA. In this forum they pointed out the key data to effectively manage two fundamental tools for companies today: political and economic intelligence.
Yolanda Román, Director of Public Affairs at ATREVIA, told us how global trends indicate a new reality in Spain, where the power limits blur. This fragmentation of power leads some uncertainty but at the same time opens a scenario of profoundly enriching opportunities. “We must start with the idea that everything is communication and everything communicates. The logic of communication and conversation has to reinvent and change towards a model where environments are handled to perform in an agile manner” she added.
Luis Sánchez Peiro, CEO of Anthelex International pointed out that no company is immune to crisis situations: “the lack of previous planning hopelessly drives the fiasco”, and added “the most important thing is not to know something but to know why it happened”. It is therefore to be defined minutely on a risk map in a changing environment. “Now there are geopolitical, regulatory, legal, cyber threats, sanctions… All factors should be noted”.
As a conclusion, both have coincided in marking the hit of taking strategic decisions and minimizing the risks required for a profound comprehension of how they are changing the logistics, actors and political forms, as well as it being essential to define how this affects regulatory trends. The alliance of ATREVIA and Anthelex International responds to this double need: providing the best economic and commercial information is key to indentify the risks and opportunities in an intelligent way.