The communication of fundamental values marks the success or failure of a family business in the following generation. This is the main conclusion by the study “values and communication in family businesses”, driven by ATREVIA and the Family Businesses Chair in the IESE which was presented today in Valladolid.
Núria Vilanova, founder and president of ATREVIA, was responsible for the presentation of the report which also held the participation of Alfonso Jiménez, president of Family Businesses in Castilla y León.
“Reputation is key for companies and it marks a great level of requirement in family behaviors and in the consideration of ethics as a requirement to safeguard the future of the family and the business”, the president of ATREVIA, Núria Vilanova stressed, “being a family business is, per se, a competitive advantage”.
The president of Family Businesses in Castilla y León, Alfonso Jiménez, stated the importance of family businesses to know how to transmit as much externally as well as internally. They also need to inform future generations of the values that characterize these types of companies, such as commitment, strength, ventures and long term vision.
For the development of the study Values and communication in a family business, 30 directors of family businesses in Spain, Portugal and Latin America participated, as well as a quantitative analysis that was created with data collected from the responses of 3,000 recipients.
We leave you below with the coverage of the event that our colleagues at Radio Televisión in Castilla y León made where it describes the same key data.
https://youtu.be/uEgnvroLlws