Carmen Sánchez-Laulhe, country manager of ATREVIA Colombia and Ecuador, spoke on how to create spherical brands in an event for members of RUAV (Red Académica Avanzada Regional del Departamento del Valle del Cauca) at the facilities of the Pontificia Universidad Javeriana de Cali in Colombia .
Recently, ATREVIA presented 7 key trends that are changing the world of communication, including spherical brands, a term that coined to define those brands that are built from the inside, that remain true to their values and that contribute to consolidate the notoriety of the company, helping it achieve its business objectives.
The director of ATREVIA explained how new social trends are revolutionizing communication and why it is necessary to use them to create brands with volume that establish an emotional bond with customers. In addition, during her presentation she presented several case studies.
The RUAV Association groups 20 institutions with an academic projection in the Valle del Cauca region, with the aim of boosting collaboration, research and scientific production through technology.