ATREVIA has announced the incorporation of Joan Clos, former mayor of Barcelona and former minister of Industry, Commerce and Tourism, as senior partner. He will contribute his experience in areas related to urban development, mobility, Smart Cities, tourism, city brand and country brand, as well as in sustainability strategies and fulfillment of Sustainable Development Goals (SDGs).
In addition to his career mayor of Barcelona, the Ministry and as ambassador, Clos has been executive director of UN-Habitat, an organization whose objective is to promote socially and ecologically sustainable cities and towns. Furthermore, he has been one of the final editors of the Sustainable Development Goals, SDGs, at the United Nations.
ATREVIA is working in the development of new consulting and communication practices with the incorporation of Joan Close as senior partner, who thanks to his experience puts the company at the forefront of new areas and projects.
Juan Luis Cebrián just also recently joined the ATREVIA team as a senior partner. The purpose of this incorporation is to help the company with the strategy of projects and clients. In particular, the journalist is developing political analysis, environment monitoring and business positioning strategy, by Contributing his deep knowledge of Latin America, an increasingly important market for ATREVIA, where they already have offices, twelve of them.
In a context in which all economic and social sectors are challenged by digitization and globalization, observation and analysis of trends, as well as the design of intelligent models of communication and relationship with stakeholders, can be-today more than never- a critical lever for the business and future of organizations.