The second part of the block on Connection with the Client of the #CommunicationToday congress started with the intervention of Alberto Andreu, senior Partner of ATREVIA who spoke of the recent statement of the North American CEOs of the Business Roundtable. “If we do not manage to generate value for all our stakeholders, the value of the real economy falls”, explained Andreu. How? With a communication model based on listening, dialogue, co-creation and accountability
Alberto Andreu debated with José Guerra, Director of Communication and Reputation of Suez Spain and Suez Latin America y Nieves Rey, Director of Communication and Marketing of Ecoembes on social responsibility and sustainability. For Guerra, we are facing a paradigm shift, “the SDGs mark a common path and a credential for organizations.” Something that Nieves Rey agreed with, “companies, like people, cannot limit ourselves to our individual goals, we have to contribute to a social goal”.
Esther Benito, director at ATREVIA finished the block by interviewing Alfonso Fernández, Marketing, Communications & PA of Samsung and María Luisa Chacón, Director of Communication of P&G Spain and Portugal about brands with purpose. For Alfonso Fernández, betting on sustainability allows to generate pride of belonging among our collaborators, but also has an impact on the business results. Chacón, has talked about some of the P&G campaigns, how to use the advertising voice of your brands to raise awareness and provoke conversations about socially relevant causes