With the objective of accelerating the transformation of the company’s services, ATREVIA launched a business acquisition plan primarily focused on technology and digital marketing. However, it also includes additional possibilities within its core areas of expertise such as Public Affairs, Data Analytics, Market Research, Training, Events, Sustainability, Communication, Creativity, and Marketing. The plan proposes a total investment of 10 million euros over three years, plus another 1.2 million for new incorporations and newly created positions this year.
This purchase plan represents a step forward for the company, given that in its more than 30 years, ATREVIA has exclusively focused on organic growth through talent recruitment and development, which is now reinforced with 1.2 million euros. “The idea is that part of the investment in inorganic can be shifted to organic, and vice versa, depending on what allows us to incorporate talent and complimentary services most quickly,” explains Núria Vilanova. Nevertheless, she believes that “now is the time to accelerate what has always distinguished us, namely innovations within communications and the removal of barriers between different practices. Companies need to reach their customers with a transversal narrative; barriers between marketing, advertising, and PR communication do not help. They are not enough. It is essential to reinforce listening channels and have clear commitments regarding beliefs and ESG, as well as dialogue with administrations and political parties, through public affairs, and with employees, through internal communication.”
To carry out this inorganic growth plan, ATREVIA has received support and advice from Bondo Advisors, an M&A boutique advisory firm that specializes in the technology, digital, internet, and communication sectors.