Núria Vilanova, president of ATREVIA, recently wrote a column titled “Influencer Marketing: Content Creators as Brand Ambassadors,” which was published in 5Días, one of Paraguay’s most respected economic media outlets. In the past decade, there has been a significant trend in advertising strategies in large consumer sectors, and that is Influencer Marketing.
“This phenomenon has become synonymous with success and has been consolidating for over a decade, moving millions of euros and demonstrating its effectiveness in delivering results.”
Clients are increasingly demanding Influencer Marketing as it provides a less invasive way of reaching the public and benefits them in terms of credibility more than traditional advertising options. It’s undeniable that this is one of the great challenges that digitalization and social media have presented to the sector. However, it’s also one of the most powerful tools that can help brands achieve their goals and connect with consumers
Pilot experiences, where it was difficult to justify the inclusion of new profiles in press and communication actions, are a thing of the past. The potential of content creators to bring a brand’s message closer to target audiences, position it in the market, and the consumer’s mind is now well-established. Today, brands have adapted their initiatives and created meeting points specifically oriented towards content creators.
Click here to read the full article originally published in 5Días.
