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Intense reformist legislative activity and economic stability shape Latin American scenario
Intense reformist legislative activity and economic stability shape Latin American scenario

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Latin American political activity has been characterized by the presentation or approval of important legislative initiatives, while the economic situation has remained relatively stable. Javier Milei’s government’s attempt to restructure the Argentine state has faced...

ATREVIA STRENGTHENS ITS PRESENCE IN LATIN AMERICA WITH THE ACQUISITION OF NUEVA COMUNICACIÓN URUGUAY
ATREVIA STRENGTHENS ITS PRESENCE IN LATIN AMERICA WITH THE ACQUISITION OF NUEVA COMUNICACIÓN URUGUAY

ATREVIA, a global Communication and Corporate Affairs company, has completed the acquisition of NUEVA COMUNICACIÓN URUGUAY, a leading Corporate Communication and Public Affairs agency in the Uruguayan market, founded by Verónica García Mansilla, with a 27-year track record. With this operation, which is part of the inorganic growth plan announced by the company chaired by Núria Vilanova, the Spanish multinational consolidates ATREVIA’s position in Latin America, allowing it to expand its presence and expand its offer of communication services in...

Moderate economic growth and a relatively relaxed electoral calendar will characterize the year in Latin America
Moderate economic growth and a relatively relaxed electoral calendar will characterize the year in Latin America

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. According to projections from experts and international organizations, economic growth in Latin America, despite being positive, is expected to slow down in 2024. This, coupled with inflation data approaching the set targets, leads to expectations...

MICROBIO GENTLEMAN IS INTEGRATED INTO ATREVIA
MICROBIO GENTLEMAN IS INTEGRATED INTO ATREVIA

ATREVIA, a global communications and corporate affairs company, announces that it has integrated Microbio Gentleman, one of the most promising creative agencies in Spain. This strategic operation is part of the inorganic growth plan that the company led by Nuria Vilanova is working on. ATREVIA will have a 70% stake in Microbio Gentleman. “We want to strengthen the growth strategy in the advertising market and promote creativity as one of the drivers of development in all our disciplines and business...

ATREVIA APPOINTS YOLANDA ROMÁN AS GLOBAL MANAGING DIRECTOR OF PUBLIC AFFAIRS
ATREVIA APPOINTS YOLANDA ROMÁN AS GLOBAL MANAGING DIRECTOR OF PUBLIC AFFAIRS

ATREVIA, a global Communication and Corporate Affairs company, announces the signing of Yolanda Román as Global Managing Director of its Public Affairs area. With this new global position, the company reinforces the Public Affairs practice with a strong strategic focus and in-depth knowledge of the corporate environment and the social agenda. Román will lead the Public Affairs division and will work in coordination with Manuel Mostaza, who will continue as director of Madrid, Portugal and Brussels; Ramón González, head of...

Latin America will enter 2024 with new governments and the aspiration to maintain economic growth despite the challenges
Latin America will enter 2024 with new governments and the aspiration to maintain economic growth despite the challenges

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. In 2022, two new leaders took office, marking a significant departure from their predecessors and generating high expectations. Firstly, Gabriel Boric in Chile, a country projected to...

Electoral processes in Latin America point to significant changes in regional political dynamics
Electoral processes in Latin America point to significant changes in regional political dynamics

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Javier Milei emerged as the winner in the second round of the Argentine presidential elections, surpassing his opponent by over 11 percentage points. A resounding victory that...

ATREVIA appoints Daniela Agra as Director of Portugal
ATREVIA appoints Daniela Agra as Director of Portugal

ATREVIA, a global Communication and Corporate Affairs company, has named Daniela Agra as the director of the company in Portugal. This strategic move aims to unify the Lisbon and Porto offices and ensure seamless regional integration. Formerly the head of the Porto office, Agra’s new role will be pivotal in amplifying the company’s strategy in Portuguese territory and bolstering collaboration with Spain to cater to the growing project demands in the Iberian Peninsula. Daniela Agra, a graduate in Social Communication...

Núria Vilanova, once again among the hundred most influential women of Spain according to Forbes Women
Núria Vilanova, once again among the hundred most influential women of Spain according to Forbes Women

Núria Vilanova, founder and president of ATREVIA, has once again been recognized as one of the 100 most influential businesswomen in Spain by Forbes Women (Forbes). Our president, known for her leadership and responsibility in communication, has become a member of the country’s most important business elite. Here’s how Forbes Women describes Núria Vilanova: “Bold, perhaps, but surely an entrepreneur and visionary. At 23, she used her own savings to found the company, with her mother as a minority shareholder....

Projections for economic growth in Latin America have been revised downward, while inflation is steadily approaching the set targets
Projections for economic growth in Latin America have been revised downward, while inflation is steadily approaching the set targets

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. Current political affairs in Latin America are marked by electoral processes and intense debates. Meanwhile, in the economic landscape, downward revisions in growth projections and gradual control...

Three golds for ATREVIA at the Stevie Awards: celebrating success with Tena and Totto, and named PR Agency of the Year in Mexico, the Caribbean, and Central and South America (Latam)
Three golds for ATREVIA at the Stevie Awards: celebrating success with Tena and Totto, and named PR Agency of the Year in Mexico, the Caribbean, and Central and South America (Latam)

ATREVIA clinches three Golden Stevies at the 20th edition of the International Business Awards (IABs): Al fondo a la derecha, an initiative for TENA “Al fondo a la derecha,” an initiative by the company’s health department for TENA, won gold in the “Marketing Campaign of the Year – Health – Disease Education and Awareness” category. This campaign focused on a rarely addressed reality: the impact of urinary incontinence in men. In fact, 90% of men who suffer from this condition...

Núria Vilanova, in La República: “Building trust in the age of AI”
Núria Vilanova, in La República: “Building trust in the age of AI”

La República, one of Colombia’s most important economic and financial newspapers, published the latest opinion piece by ATREVIA’s president, Núria Vilanova, titled “Building Trust in the Age of AI.” Throughout history, the solution to the most demanding challenges has always been found in people. The response to the impact of disruptive processes associated with artificial intelligence (AI) will be no different. We need AI to overcome challenges like climate change, eradicate diseases, and improve productivity. However, technology itself causes concern...

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