La República, one of Colombia’s most important economic and financial newspapers, has published the latest column by ATREVIA’s president, Núria Vilanova, titled “Communication at the Heart of Strategy”. In the 10 years since she published her first column in La República, the world, communication, and companies have changed radically, as evidenced in the book Communication at the Heart of Strategy, which collects a selection of her articles in this newspaper. It is time to reflect on a decade marked by...

A few weeks ago, we left behind FITUR 2024, the major international Tourism sector meeting, and we are already beginning to learn about the forecasts for Easter, the next highlighted holiday period in our country, which confirms the optimism hinted at during the fair. These news are positive and suggest that another record year awaits us, but they also remind us that the competition among destinations, brands, services, and spaces is greater than ever. If something has changed in recent...

ATREVIA, a global Communication and Corporate Affairs company, has launched a Strategic Plan that will chart the company’s expansion route until 2028. It involves organizational changes at the highest level that delve into the path of best practices and the implementation of ‘ESG’ commitments, as well as reinforcing the Group’s global orientation. Thus, Asunción Soriano, President of ATREVIA Spain, also takes on the position of Global CEO to work alongside the company’s Executive President and founder, Núria Vilanova, in the...

Beyond compliance with regulations, the major challenge of sustainability for companies lies in effectively explaining their contribution to the societies in which they operate. Our Director of Reputation, Sustainability, and CSR, Manuel Sevillano Bueno, is interviewed by the Galician media El Correo Gallego, addressing issues of sustainability and sustainable strategies. In addition to a technical and regulatory aspect, you focus on the need for companies to effectively communicate their commitment to sustainability. How can ATREVIA help with this? Sustainability has...

This past year has been very intense for AI. Since OpenAI launched ChatGPT in November 2022, many things have happened and much has been written about it, although for me it has been a kind of ‘déjà vu’ from my predoctoral studies at the University of Córdoba, researching rapid diagnostic techniques based on Polymerase Chain Reaction (PCR) and genetic manipulation. It was a time of great hopes and fears: the promises of advanced biotechnology were intertwined with the fear of...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Latin America continues to make gradual progress in economic recovery, especially in terms of employment, despite some setbacks in the political arena. However, the increase in the number of dengue cases in several countries could...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Latin American political activity has been characterized by the presentation or approval of important legislative initiatives, while the economic situation has remained relatively stable. Javier Milei’s government’s attempt to restructure the Argentine state has faced...

ATREVIA, a global Communication and Corporate Affairs company, has completed the acquisition of NUEVA COMUNICACIÓN URUGUAY, a leading Corporate Communication and Public Affairs agency in the Uruguayan market, founded by Verónica García Mansilla, with a 27-year track record. With this operation, which is part of the inorganic growth plan announced by the company chaired by Núria Vilanova, the Spanish multinational consolidates ATREVIA’s position in Latin America, allowing it to expand its presence and expand its offer of communication services in...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. According to projections from experts and international organizations, economic growth in Latin America, despite being positive, is expected to slow down in 2024. This, coupled with inflation data approaching the set targets, leads to expectations...

ATREVIA, a global communications and corporate affairs company, announces that it has integrated Microbio Gentleman, one of the most promising creative agencies in Spain. This strategic operation is part of the inorganic growth plan that the company led by Nuria Vilanova is working on. ATREVIA will have a 70% stake in Microbio Gentleman. “We want to strengthen the growth strategy in the advertising market and promote creativity as one of the drivers of development in all our disciplines and business...

ATREVIA, a global Communication and Corporate Affairs company, announces the signing of Yolanda Román as Global Managing Director of its Public Affairs area. With this new global position, the company reinforces the Public Affairs practice with a strong strategic focus and in-depth knowledge of the corporate environment and the social agenda. Román will lead the Public Affairs division and will work in coordination with Manuel Mostaza, who will continue as director of Madrid, Portugal and Brussels; Ramón González, head of...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. In 2022, two new leaders took office, marking a significant departure from their predecessors and generating high expectations. Firstly, Gabriel Boric in Chile, a country projected to...