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Inflation rises in Latin America due to  food prices, but economic growth  forecasts improve
Inflation rises in Latin America due to food prices, but economic growth forecasts improve

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. Latin America witnessed a new failed coup attempt, this time in Bolivia, following previous ones in Brazil and Peru in 2023 and 2022, respectively. Concurrently, several countries raised their GDP growth forecasts, despite widespread inflation...

BRANDS, ASSOCIATIONS, MEDIA AND AGENCIES: THE PERFECT TANDEM TO ENHANCE THE AUTOMOTIVE INDUSTRY’S REPUTATION
BRANDS, ASSOCIATIONS, MEDIA AND AGENCIES: THE PERFECT TANDEM TO ENHANCE THE AUTOMOTIVE INDUSTRY’S REPUTATION

When we talk about the automotive sector, one word always comes to mind: uncertainty. And the fact is that we are talking about an industry that is facing numerous challenges in our country, such as the entry of new Chinese players, new and restrictive regulations, other modes of mobility that are growing more and more, etc.   But if we take into account that, in its entire value chain, the automotive industry contributes approximately 10% of the GDP in our...

ARTIFICIAL INTELLIGENCE, THE NEW ALLY IN HEALTH
ARTIFICIAL INTELLIGENCE, THE NEW ALLY IN HEALTH

ARTICLE BY FÁTIMA MARINA (ATREVIA) / The fact that Artificial Intelligence (AI) is a hot topic is nothing new. That is why FundéuRAE chose, in 2022, this term as word of the year, and in 2023, so did Collins Dictionary. Its evolution has been rapid and it has been gaining relevance in many sectors, but if there is one in which it has burst onto the scene with force, it is in the field of healthcare.  By Fátima Marina, Health...

JOSÉ MANUEL HERNANDO: “WAR FOR TALENT (OR WHY TWO DON’T FIGHT IF ONE DOESN’T WANT TO)”
JOSÉ MANUEL HERNANDO: “WAR FOR TALENT (OR WHY TWO DON’T FIGHT IF ONE DOESN’T WANT TO)”

There are concepts that, like the length of pants or the width of sideburns, become fashionable and, as such, companies and individuals rush with the fever of the convert to adopt them and incorporate them into their story and, thus, be the best of the best.  This is why, as in a silent pact, they all seek to be agile, resilient, digital, sustainable or glocal at the same time. And depending on the fashion of the moment, they all transfer...

DIGITAL TRANSFORMATION: THE SYNERGY OF DATA, AI AND CRM TO BOOST PRODUCTIVITY
DIGITAL TRANSFORMATION: THE SYNERGY OF DATA, AI AND CRM TO BOOST PRODUCTIVITY

Today, data is essential to the success of any business. AI has proven to be a powerful tool, but its effectiveness depends on the quality and quantity of data available. Customer relationship management (CRM) systems play a crucial role in capturing this data, enabling companies to improve productivity and make informed decisions. But beware, many companies are thinking of implementing AI projects to optimize processes without having the customer lifecycle perfectly in place.  Data is the fuel that drives AI....

Latin America continues to report relatively  positive economic data while reforms and  elections dominate the political landscape
Latin America continues to report relatively positive economic data while reforms and elections dominate the political landscape

The most politically relevant news of the month was the election of Claudia Sheinbaum as the first female president in Mexico’s history, with her parliamentary group and allies likely able to easily pass constitutional reforms. After several months of effort, Colombian President Gustavo Petro achieved a significant legislative victory with the approval of his pension system reform. His Argentine counterpart, Javier Milei, also secured a win with the narrow support for the Ley de Bases in the Senate. Additionally, the...

The Generative AI
The Generative AI

The arrival of Artificial Intelligence (AI) to the Communication and Public Relations departments and areas of companies is marking a before and after. Automating tasks and personalizing messages are just the beginning. Every tweet, every interaction, is a piece of data that, if well analyzed, opens windows to new opportunities and strategies. I would like to highlight two areas in which I believe that generative AI will generate an important competitive difference. Data Analysis When we think of generative AI...

II Technological Observatory
II Technological Observatory

Technology has become virtually inseparable from all aspects of our lives. In this context, specialized communication gains great value. Consumers seek to stay up-to-date with the latest innovations, but also understand how they can apply them in their day-to-day lives. ATREVIA has organized the II Technology Observatory, this time focusing on the B2C market, following the success of its first B2B edition. We had the participation of some of the leading journalists and opinion leaders in consumer technology: Alfonso Casas,...

Daniela Agra, director of ATREVIA Portugal, in O Jornal Económico: “Reputation is the key to success in the new technological orden”
Daniela Agra, director of ATREVIA Portugal, in O Jornal Económico: “Reputation is the key to success in the new technological orden”

More than just a label, the right reputation is an intangible strength that attracts customers and retains employees, driving growth. In other words, it is the key to success for any organization. On the topic of reputation and business, our Director of ATREVIA Portugal, Daniela Agra, discusses in O Jornal Económico: “Reputation building and management have acquired a fluid, integrated, and multidisciplinary character. In an era where consumers literally have power at their fingertips, and where the destabilization, or even...

A STUDY SHOWS CHANGES IN THE WAY SPANIARDS SEARCH FOR INFORMATION
A STUDY SHOWS CHANGES IN THE WAY SPANIARDS SEARCH FOR INFORMATION

ATREVIA, a global company specializing in communication, marketing, and corporate affairs, introduces its project ATREVIA Lab, a cross-disciplinary knowledge center focused on trends. This is revealed through the data from the study “TikTok and Google: A Radical Change in How We Search,” which analyzed over 5,000 keywords across 10 categories used on both search engines over the course of a year. The search for information on social networks has been gaining importance in recent years, but TikTok is the only...

ATREVIA, Best Iberian Agency of the Year at the Sabre Awards 2024
ATREVIA, Best Iberian Agency of the Year at the Sabre Awards 2024

ATREVIA, a global Communication and Corporate Affairs company, has been recognized as the “Best Iberian Agency of the Year” at the SABRE AWARDS 2024. These awards, among the most prestigious in the industry, are given annually by PRovoke Media and were announced yesterday at a ceremony held in London. The SABRE AWARDS are an unbiased assessment of standout firms in the industry, covering geographic categories and specific disciplines. The award acknowledges the work of the 600 professionals who are part...

Latin America once again records more encouraging economic data in an electoral scenario for several countries
Latin America once again records more encouraging economic data in an electoral scenario for several countries

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. The general trend in the region has been the recording of relatively good economic data, amidst pre-electoral developments in several countries and the persistence of environmental problems. On this last point, southern Brazil suffered...

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