ATREVIA, a global Communication and Corporate Affairs company, has been recognized as the “Best Iberian Agency of the Year” at the SABRE AWARDS 2024. These awards, among the most prestigious in the industry, are given annually by PRovoke Media and were announced yesterday at a ceremony held in London.
The SABRE AWARDS are an unbiased assessment of standout firms in the industry, covering geographic categories and specific disciplines. The award acknowledges the work of the 600 professionals who are part of it. From multinational firms to local professionals, they are considered and evaluated in 20 Consultancy of the Year categories. ATREVIA was nominated alongside Canela, Evercom, Llyc, and Torres y Carrera.
In the words of Asunción Soriano, Global CEO of ATREVIA and president of ATREVIA in Spain, “the award for Best Iberian Agency of the Year is a recognition of all the professionals working at ATREVIA. Thanks to their work, their expertise… we are recognized as a benchmark in Public Affairs Communication, Strategic Positioning, and Marketing.”
Soriano also wanted to dedicate the award to the company’s clients, one of the leaders in the sector with a presence in 15 countries. “We are by their side in environments of opportunities and complexity. They are the ones who make us grow every day with their challenges. We offer deep listening and knowledge of the environments and the geopolitical or social trends to design the best strategies, creativity in messages and formats, and of course, providing technology and digitalization as facilitators of segmentation and impact.”
In addition to this category, the company was nominated for its project for TENA, carried out by the Health team at ATREVIA. The podcast “Al fondo a la derecha” (To the far right), was one of the finalists in the Specialist Audience: Marketing to Men category. Hosted by comedian Agustín Jiménez, the goal of this dialogue space is to normalize, through humor, the conversation about urinary incontinence and male health, breaking the taboo around a situation that can affect one in four men over the age of forty. This initiative recently received the gold in the Marketing Campaign of the Year – Health – Education and Disease Awareness category at the Stevie Awards.
