ATREVIA, a global Communication and Corporate Affairs company, announces the incorporation of Glenda Ruiz, the new Country Manager of the group in Ecuador. The appointment takes place a few months after celebrating the 10th anniversary of the company in the country, where it already has a team of more than 30 collaborators in Quito, Guayaquil, Manta and Ibarra. ATREVIA has 600 multidisciplinary professionals working in 15 countries: Spain, Portugal, Brussels, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, Paraguay, Peru, Dominican Republic and Uruguay.
“We want to be the consulting partner for Communication and Public Affairs in all Spanish and Portuguese speaking countries Therefore, we are happy having a professional with the background and trajectory of Glenda Ruiz, taking up the challenge of leading our project in Ecuador. We have made a strong commitment to this country and good evidence of this is that in recent years we have consolidated a sustained double-digit growth and positioned ourselves among the leading agencies in the country. Glenda’s talent and experience can only accelerate this trend and help us reach new and more ambitious goals”, says Nuria Vilanova, founder and CEO of ATREVIA.
“Glenda’s appointment is absolutely in line with what we want and with what we have been working for since we arrived in Ecuador: to lead strategic projects, strengthen the reputation of our clients and promote communication as an engine for positive change in society. With Glenda leading the company we are convinced that we will leave an increasingly significant mark on the Ecuadorian industry”, adds Carmen Sánchez-Laulhé, president of ATREVIA Mexico and vice-president of ATREVIA for the Andean Region.
Glenda Ruiz has an extensive experience in strategic leadership and corporate relations. Previously, she has held several key roles in companies such as Philip Morris International, where she has served in the last five years, as Head of Corporate Affairs for Ecuador, Peru and Venezuela, previously supporting the group’s Global Communication from Switzerland and assuming other positions, such as the management of Regulatory and Fiscal Affairs. In her career she has also worked as a consultant in Public Affairs for GEOPETSA and Cervecería Nacional, having also worked with the Ministry of Finance as an advisor for the Ecuador-USA Free Trade Agreement.
Her academic background includes an MBA at the International Program of the Universidad Adolfo Ibáñez in Viña del Mar, Chile (2006), and two degrees from the Universidad San Francisco de Quito, Ecuador (2003): one in Business Administration and the other in Business Hospitality Management.
ATREVIA Ecuador, a reference in the strategic communication sector.
In its regional practice, the consulting firm has stood out for its ability to adapt to global trends and the particularities of the local market, providing comprehensive solutions and personalized advice to key sectors such as finance, technology, mass consumption, education and health.
ATREVIA’s commitment to LATAM has been recognized in different international awards, such as the Golden Stevie® Award (2023) as Public Relations Agency of the Year in Mexico, the Caribbean, Central and South America.
Recently, in Ecuador, ATREVIA received the Inclusive Company Seal from UNHCR, Pacto Global Red Ecuador and the Sin Fronteras Program. A recognition of its commitment to inclusion and gender equality, a vision that is part of a broader strategy that the consulting firm has implemented globally to promote diversity and equity in the business world.
