Technology has become virtually inseparable from all aspects of our lives. In this context, specialized communication gains great value. Consumers seek to stay up-to-date with the latest innovations, but also understand how they can apply them in their day-to-day lives.
ATREVIA has organized the II Technology Observatory, this time focusing on the B2C market, following the success of its first B2B edition.
We had the participation of some of the leading journalists and opinion leaders in consumer technology: Alfonso Casas, contributor at La Razón; Carlos Gombau, editor-in-chief of Computer Hoy; César Muela, editorial deputy director of Tech at Xataka; David Bravo, director of Revista Gadget; and Juan Castromil, editor-in-chief of clipset. The event was moderated by Ángel Arroyo, global Technology leader at ATREVIA.
The resulting report provides a renewed vision of the future of B2C technological communication. Here are some of the main topics and conclusions discussed:
– How the audience accesses and consumes consumer technology information today, highlighting the need to find the necessary balance between journalistic integrity and the expectations of a dynamic audience.
– The importance of new players such as TikTok and Google Discover, which are shaping the future of the journalistic landscape.
– The interaction between brands and media, a key synergy for building the future.
– The impact of AI on content creation, its limitations, and the moral responsibility of journalists.
Download the complete document to learn all the conclusions drawn from this meeting at this link.
