Internationalizing successfully requires a global vision and a local approach. And this dogma is also valid for one of the essential keys of the internationalization strategy of companies: communication. Consolidation of an export company’s activity in its target markets involves strengthening its position, notoriety and reputation. To achieve this, it is necessary to implement homogeneous and solid brand communication, modeled by the cultural singularities of each market and the presence of the company’s brand in it.
However, in order to carry out successful international communication, it is essential to devote time and resources, as well as having the necessary know-how to adapt the global guidelines to the local reality of each country. These are the key elements that a company needs to take into account if it wants to take advantage of its international presence in terms of communication:
- Have a multidisciplinary team with different nationalities or language skills.
- To have knowledge of the cultural idiosyncrasies of the areas in which it is present, which allows, respecting the matrix indications, to generate adapted content and of greater interest for local media and stakeholders at the appropriate times.
- Make the most of all the platforms, technology and Big Data analysis generated by the company to enrich local messages and focus communication.
- Establish consolidated reporting and measurement methods that, respecting the characteristics of each country, allow us to make an analysis with a global approach.
Not all companies have the necessary resources to successfully deal with international communication and require a partner capable of acting on their behalf. To address this need we have developed our international hub.
There are two possible success models that adapt to the strategy preferred by each company. From ATREVIA we can act as the main coordinators of local agents, ensuring that the same solid and coherent message is transferred, respecting particularities and local calendars. Under a global strategy, we will act as the guarantors that the actions are personalized and the most appropriate channels are chosen, depending on the market and the strong position of the company in the area. We will act as representatives of each of the countries, managers of requests and agendas, as well as supervisors to meet the objectives set.
The second model we propose is to lead international communication from the country of origin. This is possible thanks to having a multidisciplinary team of different nationalities, which allows us to have a firm grip on the local reality of the priority markets. This formula facilitates the execution of tasks, as well as allows maximizing the investment in international communication.
These two international communication models allow us to offer customized solutions to the needs of each of the companies and always under the same shared objective: to support the business strategy and company growth, conquering the international market, also in terms of communication and brand reputation.
