Public Affairs and Institutional Relations
THE CHALLENGE OF THIS SECOND EDITION OF HAPPY NEIGHBOURHOOD LIED IN:
- Solidifying awareness for Happy Neighbourhood by fostering new angles of approximation
- Continuing to capture interest in regional communications to reinforce the purpose of the programme and guarantee opportunities in other relevant national media outlets
- Generating areas of interest in the media despite the fact that the 2022 media agenda was strongly impacted by inflation, war, political crises and the energy crisis
To do so, ATREVIA came up with a communication plan that included the creation of all the communications materials (press releases, Q&A, stakeholder letters, press, radio and TV reports…), spokesperson training for interviews, event organization… to make the project a success.