PINGO DOCE

Public Affairs and Institutional Relations

HAPPYNEIGHBOURHOOD

The Happy Neighbourhood programme is a part of the Pingo Doce Sustainable Development and Local Impact Department and the main objective is to strengthen ties and commitment with the local community in each of the neighbourhoods where there is a Pingo Doce shop. Through the Happy Neighbourhood programme, each shop supports a local cause with donations of up to 1.000 euros. 

THE CHALLENGE OF THIS SECOND EDITION OF HAPPY NEIGHBOURHOOD LIED IN:

  • Solidifying awareness for Happy Neighbourhood by fostering new angles of approximation  
  • Continuing to capture interest in regional communications to reinforce the purpose of the programme and guarantee opportunities in other relevant national media outlets  
  • Generating areas of interest in the media despite the fact that the 2022 media agenda was strongly impacted by inflation, war, political crises and the energy crisis  

To do so, ATREVIA came up with a communication plan that included the creation of all the communications materials (press releases, Q&A, stakeholder letters, press, radio and TV reports…), spokesperson training for interviews, event organization… to make the project a success. 

RESULTSACHIEVED

News articles
0
Media outlets
0
Estimated value
+ 0 k
Impacts generated
+ 0 M


With this project we have learned...

ALL PROJECTS INVOLVE ONGOING WORK TO GET THE BEST RESULTS YEAR AFTER YEAR

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28043 - Madrid

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08028 - Barcelona

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46004 - Valencia

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Etterbeek - Brussels

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Ciudad Autónoma de Buenos Aires - CAPITAL FEDERAL

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Santa Cruz - Bolivia

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Av. Ibirapuera, 2120, Cjto. 134

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Alcantara 200 304

Las Condes Santiago - Chile

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Cra 15 # 88-21. Torre Unika Virrey. Oficina 602

Bogota - Colombia

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