PLAZOX

Corporate PR | Digital | Advertising and Activations

WHAT YOU WANT
ALWAYS ON HAND

The new Plazox banking product is a payment instalment system for physical and online shops which instantly allow consumers to pay in instalments using their bank card on dataphones and in any shop.

A WHOLE NEW PAYMENT SYSTEM THAT DEMOCRATIZES INSTALMENT PAYMENTS

ATREVIA wanted to highlight this benefit by associating the idea of having Plazox always on hand with the things people like to have in their neighbourhoods. 
It was a campaign comprised of three digital spots as the main pieces showing different neighbourhood shops where Plazox could be used. We carried out a strategy focusing on emphasizing the value of local shopping, democratizing instalment payments within neighbourhoods and making it accessible for consumers and retailers as well as instant and fast.
We created an entire campaign ecosystem to launch a new banking product with close-up, simple language talking about how instalment payments should be seen as something as day-to-day as shopping in the neighbourhood poulterer’s shop, as easy as going to the workshop on the corner and offering the same trust as the hairdresser who’s always cut your hair


With this project we have learned...

THINGS ARE MORE WIDELY ACCEPTED WHEN CONSUMERS WANT THEM ALWAYS ON HAND

Where are we

Spain Portugal Brussels Argentina Bolivia Brazil Chile Colombia Ecuador Dominican republic Mexico Miami Panama Paraguay Peru

Madrid

C/ Arturo Soria, 99

28043 - Madrid

Tel. (+34) 91 564 07 25

madrid@atrevia.com

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Barcelona

Trav. de les Corts, 55

08028 - Barcelona

Tel. (+34) 93 419 06 30

barcelona@atrevia.com

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Valencia

C/Cirilo Amorós, 68

46004 - Valencia

Tel. (+34) 96 394 33 14

valencia@atrevia.com

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A Coruña

Avenida de Buenos Aires, 5-6

15004 - A Coruña

Tel. (+34) 881 255 363

galicia@atrevia.com

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Lisbon

Avda. da Liberdade, 157

1250-141 - Lisbon

Tel. (+351) 213 240 227

lisboa@atrevia.com

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Porto

Rua de Costa Cabral, 777 A

4200-212 - Porto

Tel. (+351) 933 461 279 / (+351) 92 672 82 92

porto@atrevia.com

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Brussels

Rue de Trèves 49-51 à 1040

Etterbeek - Brussels

Tel. (+32) 2511 6527

bruselas@atrevia.com

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Buenos Aires

Moreno 502

Ciudad Autónoma de Buenos Aires - CAPITAL FEDERAL

argentina@atrevia.com

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Santa Cruz

Santa Cruz - Bolivia

Tel. (+591) 67155444

bolivia@atrevia.com

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Sao Paulo

Av. Ibirapuera, 2120, Cjto. 134

Sao Paulo – Brasil

Tel. (+55) 11 000718080

brasil@atrevia.com

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Santiago

Alcantara 200 304

Las Condes Santiago - Chile

Tel. Las Condes Santiago - Chile

chile@atrevia.com

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Bogota

Cra 15 # 88-21. Torre Unika Virrey. Oficina 602

Bogota - Colombia

Tel. (+57) 3506614527

bolivia@atrevia.com

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Quito

Avda. Amazonas 3123 y Azuay. Edificio Copladi. Piso 8

Quito - Ecuador

Tel. (+593) 987164389

ecuador@atrevia.com

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Guayaquil

Edificio Sky Building. Oficina 423

Ciudadela Bahía Norte Mz 57 - Guayaquil

Tel. (+593) 987164389

ecuador@atrevia.com

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Santo Domingo

Regus Santo Domingo. Roble Corporate Center. Planta 7

Rafael Auusto Sánchez 86, Piantini – Santo Domingo

rd@atrevia.com

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Mexico City

Enrique Wallon 414. Piso 2. Col. Polanco V sección, Alc. Miguel Hidalgo

11580 - Mexico City

Tel. (+52) 55 5922 4262

mexico@atrevia.com

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Miami

Brickell Key Drive 602

FL 33131 - Miami

usa@atrevia.com

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Panama

Banistmo Tower. Planta 10. Aquilinio de la Guardia St.

Marbella - Panama

panama@atrevia.com

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Asunción

Capitán Solano Escobar 294

Asunción - Paraguay

paraguay@atrevia.com

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Lima

Av. Camino Real Nº456 Oficina 1003-1004

Torre Real, San Isidro - Lima

Tel. (+51) 652-2422

peru@atrevia.com

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