Madrid, December 16th, 2021. ATREVIA, a global Communication and Strategic Positioning company, has incorporated Juan Sánchez Rubio as the new Chief Creative Officer. The company has chosen him to lead its creative projects, serving as a business driving force and transversely enriching its communication across all areas. “I believe I am joining ATREVIA at the right time. Today, clients are more aware than ever that creativity is an incredible driving force behind business development and that it must be at...

During the XII edition of the Awards for Best Internal Communication Practices, the Observatory of Internal Communication and Corporate Identity- OCI, created by ATREVIA, IE Business School, and the Human Capital Magazine belonging to the Wolters Kluwer group, announced the companies awarded for their communication projects directed at their internal audiences.: BBVA, DHL Supply Chain Spain, Ecoembes, Grupo Humano, Grupo Unísono, NTT DATA, Pfizer Spain, and Volkswagen Financial Services. The jury, made up of the members of the Board of...

This week, La República, one of Colombia’s most important economic and financial newspapers, published the latest article by the president of ATREVIA, Núria Vilanova, titled “Better employees, better companies”. In the past, the primary purpose of a company was to generate profits. This tendency has started to shift a few decades ago. The first advancement was giving some of the company’s earnings to society through Corporate Social Responsibility (CSR); a concept that continues to evolve. Today, it is no longer...

Recently, 65YMÁS, the leading digital newspaper that gives voice to the elderly and deals with pension issues, interviewed our CEO, Asun Soriano, coauthor of the book “De los Zeta a los Silver.” In this interview, the authors illustrate the silver generation’s economic power, calling for an intergenerational pact with Generation Z (born between 1994 and 2010). “Both the over-50-55s and the under-30s are invisible cohorts in the population, united, for example, by the fact that they both suffer from harsh...

The 2030 Digital Alliance Foundation, promoted by ATREVIA, held the first edition of the Artificial Intelligence Forum in Madrid, bringing together representatives from the public and private spheres to address the challenges and opportunities emerging around AI. The action was carried out in line with the digital, sustainable, and inclusive society that the Foundation, the organizer of this event, seeks to promote in collaboration with governments, administrations, companies, and entrepreneurs. Nieves Olivera, general director of the EOI, the venue for...

ATREVIA, a global Communication and Strategic Positioning company, reinforces its operational organization in Barcelona by incorporating Laura Antuñano as director of Major Accounts and Expansion. Antuñano will develop her work in close collaboration with all of the company’s divisions and occupy a transversal position to drive and attract business in the Catalan market and coordinate large projects in an integrated and sustainable way with a client-focused process methodology. “I join the ATREVIA Barcelona project with great enthusiasm and motivation with...

Recently, AméricaEconomía, the leading business magazine in Latin America, published an article by Germán Ríos, senior advisor at ATREVIA, entitled, “The changing relations between China and Latin America.” Relations between Latin America and China have drastically changed in the last 20 years. In 2001, exports from the region to the Asian country barely represented 1.6% of total foreign sales. In 2020, they reached 26%, implying that China has become one of the leading commercial partners of several countries in the...

Europe is experiencing an energy crisis. However, its causes, as well as its consequences, remain largely unexplored. The underlying reasons for this crisis cannot be understood separately, instead they are a combination of events that have coincided in time: industry has resumed its normal activity after the pandemic, winter has arrived again – and colder than expected in the northern hemisphere – and consequently the demand for gas has increased. Although demand for natural gas during the COVID-19 pandemic was...

We love giving pretty names to things, and we are fascinated by the idea that you are either a hunter or a farmer professionally. Especially if it’s in English. In short, we are hunters if we tend to focus on business or farmers if we focus on reality. As always, underneath it all lies humanity. In this post, I reflect on this topic as a whole and each group’s situation, or rather, the coexistence of one another. Because this is...

In recent years, augmented reality has revolutionized marketing by enabling brands to provide experiences more effectively and memorably for their customers by blending digital and physical elements. Augmented reality makes it possible for marketers to provide a fully customizable and interactive story surrounding the products they are trying to sell. In addition, to a certain extent, AR technology allows control over how and where a product can be used, modifying the image that the brand wants to convey. In addition,...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. If 2020 was the year marked by the pandemic and its economic impact, 2021 begins as a year of challenges for Latin America. From 2021 to 2024, the...