Currently, most companies face a similar challenge: adapting our working methods to a hybrid model. Throughout the pandemic, we have grown accustomed to working remotely. Yet, with clear evidence that we are returning to normality, we are again faced with a new challenge: Should we go back to working in person, implement a hybrid model, or continue teleworking? Until now, the main focus was defining company policies based on what percentage should be dedicated to teleworking, assessing the available workspaces,...

Alberto Andreu Pinillos (Ph.D.), Senior Advisor at ATREVIA and economics professor at the University of Navarra, has recently published a reflection in Diario Responsable, a media company specializing in Corporate Social Responsibility, entitled “Let’s Stop Fiddling Around With SDGs!” “I’m sorry to say it this way, but I’m sick and tired of seeing the SDGs PIN and logo everywhere as if it were a pretty poster sold at flea markets for decoration. It’s not that I’m a “denier” of the...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. If 2020 was the year marked by the pandemic and its economic impact, 2021 begins as a year of challenges for Latin America. From 2021 to 2024, the...

This week, La República, one of Colombia’s most important economic and financial newspapers, has published the latest article by ATREVIA’s president, Núria Vilanova, titled “Raw Materials, Driver of Transformation.” The pandemic has made us confront reality: without raw materials, nothing works. Although Bloomberg’s raw materials price index fell by up to 25% due to the production halt caused by the confinement, the growing demand driven by the recovery has caused this same index to grow by 56% between May 2020...

ATREVIA, a global Communication, and Strategic Positioning company, has incorporated David Cierco, an economist with a significant professional trajectory in innovation, as executive director at the head of the 2030 Digital Alliance Foundation. The objective is to position the Foundation as a leading change agent which positively contributes to a more sustainable and digitally inclusive society during times of transformation. David Cierco Jiménez de Parga has more than 20 years of experience in innovation. He has carried out activities mainly...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. If 2020 was the year marked by the pandemic and its economic impact, 2021 begins as a year of challenges for Latin America. From...

We have adopted new ways of working and relating to each other due to the pandemic and have been marked by a legacy of transformation that will endure long term. These are changes that we spoke about, wrote about, and reflected on for decades; however, the spread of the virus accelerated its implementation. Since we have exhausted the 19th and 20th century-old labor paradigms and seeing that we are entering a post-industrial stage, we find ourselves in new times. We...

After enduring fifteen months of a pandemic, one thing is certain in the communication and marketing industry: nothing will go back to the way things were before, at least not entirely. Many will attempt to return to the same state we were in before March 2020; however, too many changes have taken place for everything to go back to the way it was before. In principle, this is not a bad thing. Life is continuously evolving, thus, constantly affecting people...

This week, La República, one of Colombia’s most important economic and financial newspapers, published the latest article by the president of ATREVIA, Núria Vilanova, entitled “Ibero-America: Commitment and Reward”. The 19th of July, Ibero-America Day, commemorates the celebration of the first summit of Ibero-American Heads of State, which occurred three decades ago. Since 1991, 22 countries in the region have been coordinating challenges and opportunities with the support of the Ibero-American General Secretariat (SEGIB). This will be the last Ibero-America...

Since the beginning of 2020, different initiatives have been presented by the European institutions, which have been implemented to transform Europe into a greener and more sustainable continent. So far, these have been making their way through specific sectors, such as the automotive or agricultural sectors, but will any of these measures related to emissions and environmental responsibility affect all companies and sectors? On July 14, the European Commission launched Fit-for-55, a legislative package that includes new measures on corporate...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. If 2020 was the year marked by the pandemic and its economic impact, 2021 begins as a year of challenges for Latin America. From...