On July 1, Slovenia started its six-month term as the rotating Presidency of the Council of the European Union. The country picks up the baton from Portugal, which has been leading this institution since January and will close the trio that began with Germany during the second half of 2020.   This will be the second time (the first instance took place in 2008) that the Slovenians have held the presidency since joining the Union in 2004. This time, the president will be...

It appears that the return to normalcy is bringing about different points of view, especially after having adapted to a previously unfamiliar work model over the last months brought forth due to the pandemic. “I don’t really understand going to the office just to do video calls… “Yes, there may be a lot of communication channels, but you are always left feeling overwhelmed by them!..”, “I´m not able to focus on anything. At the end of the day, it feels...

This week, La República, one of Colombia’s most important economic and financial newspapers, published the latest article by ATREVIA’s president, Núria Vilanova, entitled “ESG: Responsible Investing, On the Rise”. Last week the book ‘Consejos para Consejos’ was presented, in which 14 co-authors offer their experience at the disposal of top company leaders. Núria Vilanova’s contribution to this collective work consists of the ‘Reputation and Collaborative Governance’ chapter, where she explains that the key is to do what is said, say...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America, a need that the pandemic has further exaggerated. If 2020 was the year marked by the pandemic and its economic impact, 2021 begins as a year of challenges for Latin America. From...

Nowadays, it is clear that generating high-quality user experiences guarantees companies satisfactory and lasting relationships with their clients, creating greater interest, increasing sales, and improving one’s reputation. However, 2020’s complexity, with in-person services reduced to a minimum, has prevented companies from carrying out their traditional plans and strategies. This is why digital is no longer just another tool used as a bridge between brand and customer relationships. Instead, it serves as a perfect two-way communication tool that allows them to...

We have adopted new ways of working and relating to each other due to the pandemic and have been marked by a legacy of transformation that will endure long term. These are changes that we spoke about, wrote about, and reflected on for decades; however, the spread of the virus accelerated its implementation. Since we have exhausted the 19th and 20th century-old labor paradigms and seeing that we are entering a post-industrial stage, we find ourselves in new times. We...

The ‘Next Generation EU’ recovery fund has been making headlines since its conception – the end of May 2020 – and has even been named the European ‘Marshall Plan’ by some. However, it was not until last week that the 27 EU Member States ratified the Own Resources Decision. Its ratification is essential for the European Commission to be able to issue debt and, thus, start disbursing aid linked to the Recovery and Resilience Facility (RRF). The Own Resources Decision...

Session 1: Welcome, introduction of the initiative and wider food sustainability context Panel 1 : Introduction of the initiative Claire Bury Deputy Director General DG SANTE. High number of responses to the consultations. Polarized views in some respects. Considerable interest in the Commission: 19 units involve in the USP. Society is demanding that the way food is produced is more sustainable. DG SANTE is working together with DG TRADE to increment the standards worldwide. European Economic and Social Committee will...

Since the start of the COVID-19 pandemic, the health sector has been in the spotlight, raising expectations and hopes. Therefore, now more than ever, it is essential to focus on creating a transparent and effective communication strategy. Every day is a new day full of challenges. Our Director of Health at ATREVIA Barcelona, Fátima Marina Bosch, touches on 5 of the major challenges that this sector faces during this new era. The necessity of a new narrative adapted to today’s...

El Greco was criticized throughout his life; the expressionism of his paintings was not common until the modern techniques he used were recognized in the 20th century. Today no one disputes that he left behind his own technique based on his peculiar style. Exceptional performances are not always recognized by their contemporaries.  Corporate reputation is based on two pillars: corporate behavior and the company stakeholder’s recognition of this. Corporate behavior may or may not be sustainable, which seeks to balance the economic role that every business project has with society and the environment. Therefore, it proves to be a problem...

A COVID-19 Certificate, The European Union’s Major Commitment for This Summer The COVID-19 pandemic has shaken the healthcare system and the economy, bringing the usual rhythm of life to a halt and forcing us to question, point by point, the pillars that make up society. The European Union (EU) has not been exempted. Moreover, the Schengen Area, one of its symbols and greatest successes, which allows members of the territory countries to move freely, has faltered for the first time...