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Núria Vilanova, in La República: «Corporate Activism: Even More Necessary»
Núria Vilanova, in La República: «Corporate Activism: Even More Necessary»

This week, La República, one of the most important economic and financial newspapers in Colombia, published the latest article by ATREVIA President, Núria Vilanova, entitled Corporate Activism: Even More Necessary. The pandemic did not prevent the IV Business Council Alliance for Ibero-America (CEAPI) conference held last week in Madrid from being a success. Entrepreneurs and leaders from both continents – ranging from the King of Spain to the Secretary-General of the OECD, Ángel Gurría – shared inspiring examples, restored hope,...

Latin American Keys: May 2021
Latin American Keys: May 2021

Latin American Keys is an informative and analytical document regarding the political and economic situation in the Latin American region. This report, prepared monthly by ATREVIA’s Analysis and Research team, serves to be a useful tool in understanding the evolution of the political-institutional state of Latin American, need that the pandemic has further exaggerated.  If 2020 was the year marked by the pandemic and its economic impact, 2021 begins as a year of challenges for Latin America. From 2021 to...

Towards a Transatlantic Climate Agenda
Towards a Transatlantic Climate Agenda

During his election campaign and first months in the White House, United States (US) President Joe Biden expressed his desire to renovate relations with historical allies like the European Union (EU). Another priority he voiced as part of his multilateral agenda was his commitment to combatting climate change and rejoining the 2015 Paris Climate Agreement after Donald Trump had decided to abandon it[1]. This change of direction from the previous Administration’s isolationist agenda and climate skepticism was very welcomed in...

Núria Vilanova, in the Republic: “Family Businesses, Facing a New Era”
Núria Vilanova, in the Republic: “Family Businesses, Facing a New Era”

This week, La República, one of the most important economic and financial newspapers in Colombia, published the latest article by ATREVIA president, Núria Vilanova, titled   The pandemic is said to be provoking disruptive processes across the board. Family businesses are no exception to this disturbance–quite the contrary. In them, social and economic changes converge, generating a new environment in which they must adopt new strategies. “At the same time, families with business are also transforming internally: new concerns, attitudes,...

A Good Communication Strategy, One of the Keys to be Listed on the Stock Market
A Good Communication Strategy, One of the Keys to be Listed on the Stock Market

Companies are the engine of a country’s economy. On many occasions, companies need more funds to be able to take on new projects, continue to grow or expand internationally, or simply achieve greater corporate visibility to access financing more easily and quickly. In order to achieve these objectives, they need financing beyond the income they can generate from their own business. For these companies, one of the most efficient alternatives is to turn to the capital market and list themselves...

How to Maintain Consumer Confidence in 2021? ? By Esther Benito, Director of Corporate Communications at ATREVIA
How to Maintain Consumer Confidence in 2021? ? By Esther Benito, Director of Corporate Communications at ATREVIA

The large number of events that the world has experienced during 2020 has inevitably changed consumers’ and citizens’ habits. If, when it all began, we thought that these new habits would disappear with the pandemic, now brands, companies, and organizations of all kinds are accepting that many of them are here to stay. Meanwhile, in an environment with little certainty, it is important to look for fundamental tips to help us understand and reach a demanding consumer who is saturated...

Manuel Mostaza, in Top Comunicación: «Public Affairs. Without a presence in Brussels, our clients are left unattended»
Manuel Mostaza, in Top Comunicación: «Public Affairs. Without a presence in Brussels, our clients are left unattended»

Manuel Mostaza, director of Public Affairs at ATREVIA, has written an article for the online newspaper, Top Comunicación, in which he explains the fundamentals to understanding public affairs areas of action and its current situation.  «Paraphrasing Ortega, who wrote that “date and birthplace alone explain two–thirds of a biography,” we can point out that the context in which any professional activity takes place explains a lot about the manner and fundamentals with which this activity is carried out in the field.  That is why, when we analyze a professional practice such as public affairs from...

Food is Becoming More Sustainable, Responsible, and Healthy, But Who Pays for It?
Food is Becoming More Sustainable, Responsible, and Healthy, But Who Pays for It?

Most of the time, when consumers shop at the supermarket, they overlook much of the information about the food. Its ingredients, nutritional values, or place of origin are “objective” characteristics, but there is another series of components that appear on their packaging that provide another series of data. While a few years ago labels such as “zero,” “light,” or “contains omega-3” became trendy, today labels such as “organic,” “bio,” “100% natural,” or “CO2 neutral” are becoming increasingly fashionable. However, there...

Conference on the Future of Europe: proposals for change
Conference on the Future of Europe: proposals for change

The Council, the European Parliament and the European Commission have already agreed the objectives, the structure, the scope and the calendar for the launch of the Conference on the Future of Europe. During the opening speech of her term of office in 2019, Ursula von der Leyen, the President of the European Commission, announced her intention to launch a Conference on the Future of Europe. Her idea was to offer the opportunity to thoroughly reflect on the direction of the...

IX Report on Women in IBEX 35
IX Report on Women in IBEX 35

There is good news regarding the long-distance race towards parity: the IBEX-35 companies have finally reached a historic milestone, the 30% goal marked by the CNMV for 2020. Female presence has advanced 3.9 percentage points in the group, occupying 31.2% of the seats. However, this progress has not been able to compensate for the slow growth still experienced by the rest of the Continuous, which only advanced 2 points (22.9%), as has been noted by the last edition of the Report’ Women on Boards of Listed...

Challenges and Opportunities for the tourism sector in 2021
Challenges and Opportunities for the tourism sector in 2021

The COVID-19 crisis has brought uncertainty to many sectors that are currently unable to calculate forecasts for 2021. One of the sectors most affected by this reality is tourism, which, with its vulnerable nature, is facing trouble forecasting its future for the upcoming months of 2021, considering the difficulties it faced during 2020. The tourism sector is one of the most potent industries worldwide. It faces various challenges in terms of security, communication, marketing, and digitization, among others. Likewise, its...

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