Ana Margarida Ximenes, president of ATREVIA Portugal, has participated as speaker in the 4th Coaching Day in Lisbon: Competitive Intelligence for Corporate Communication organised by the European Association of Communication Directors (EACD).
During the event, promoted by IntellCorp and ATREVIA with Euronext, Ana Margarida has shared her ideas about corporate reputation in her presentation: Why is managing reputation more important than ever?
Other experts like António Rodrigues, lawyer and ex Member of the European Parlament; David Santos Managing Partner at IntellCorp; Teresa Fernandes, Marketing Activation Director at Schneider Electric and Pedro Assude, Head of Marketing and Business Intelligence at Delta Cafés have also taken part in this workshop.
The EACD offers coaching days, whereby qualified speakers offer an intensive two- or three-hour training session, in the form workshops, for EACD members interested in learning more about a particular aspect of communications. The workshops have a strong interactive element which includes practical knowledge that participants can take away. Attendees are exposed to concrete strategies and ideas to implement in their own professional lives.
The European Association of Communication Directors (EACD), founded in Brussels in November 2006 by over 100 in-house communicators from 23 countries, is the network for communication professionals from all fields across Europe. It was established to promote diversity, overcome cultural barriers and formulate communicative norms in order to ensure quality and foster professionalism in communications. The association currently has over 2,300 members.