In today’s fast-paced business world, adopting digital technologies for business transformation and implementing measures to protect corporate data are two critical challenges that cannot be postponed. Ángel Arroyo, our Director of Technology, recently spoke at PHC, a Portuguese multinational company specializing in management software development, about these factors’ crucial role in ensuring companies’ survival in 2023.
«With remote work, e-commerce, and digital platforms taking center stage to meet consumer needs, investing in digital security and technologies that enable business digitization is strategic. This approach will allow management to focus on core business activities rather than worrying about potential risks and threats to their data.
In today’s constantly evolving business landscape, it is imperative that companies adopt new technologies and digital environments to remain competitive. According to Ángel Arroyo, the Director of Technology at consulting firm ATREVIA, adapting to change and being open to new approaches is crucial not only for meeting the challenges of the upcoming year but also looking ahead to 2030.
“Businesses must recognize that the methods and structures that worked in the past are no longer effective. Instead, managing business information with technology that enables up-to-date data access from anywhere has become essential. Therefore, investing in digital platforms or cloud-based solutions and committing to digital security or cybersecurity is critical.”
Digitalization and cybersecurity are vital for business survival and sustainability. They allow for the delivery of more efficient products and services by considering critical customer data and consumption habits without exposing the business to the risks associated with a lack of security in the digital environment.
There are different management solutions available for business digitization, depending on the size and needs of the company. However, regardless of the solution, implementing cloud-based data management is essential. This approach not only benefits company administration and streamlines processes but also impacts the development of products and services, enabling the delivery of added value to customers.
It is important to highlight that when talking about digital business transformation in a transversal way, it is especially aimed at the adoption of an ERP software or Enterprise Resource Planning System. This solution is characterized by integrating information from different areas of the company in a single digital platform divided into modules, achieving task automation and data analytics that reduces the margin of error of the business at all levels. It is a star tool in business digitalization that has been evolving to become an indispensable solution to meet the challenges of the business environment.
Small, medium and large companies are adopting this solution, which has only had positive impacts on productivity, profitability, and competitiveness in the business world. In fact, between 50% and 60% of Spanish companies are already using ERP software in their businesses, according to the National Observatory of Technology and Society, ONTSI. Recent studies by the institution also reveal that one out of every three Spanish companies uses cloud services.
CRM, for example, responds to a focus on sales and customers. It allows you to keep track of customer data, their response to the products and services they purchased, key information for launching marketing campaigns, managing business opportunities, and strengthening communication. This is undoubtedly a strategic tool in the business activity to enhance customer relationships. The latest Microsoft report in collaboration with the SCOPEN consulting firm, reveals that nearly 20% of Spanish companies invest more than half a million euros in CRM platforms. In addition, 4 out of 10 companies say that up to 20% of their sales come from their CRM platform.
According to Ángel Arroyo, it is essential to balance the benefits of digitization, such as efficiency, speed, performance, and ease, with the need for digital security to avoid putting businesses at risk of data loss or theft. To achieve this, he stresses the significance of investing in cutting-edge cybersecurity measures to stay ahead of the game. By adopting the right technologies, businesses can streamline their operations, increase efficiency, and ultimately drive growth and success».
For the full interview, originally published in PHC, click here.
