ATREVIA Acquires creativialab, an Agency Specializing in Brand and Consumer Activations and Experiences at Events and Point of Sale, with a Technological and Sustainable Focus

ATREVIA, a global Communications and Corporate Affairs company, announces the acquisition of creativialab, a company with a team of about ten professionals specializing in areas such as creativity, innovation, branding, design, production, sponsorship, and brand activations. Raúl Ciprés, founder and CEO, will continue to be involved in the project. Among creativialab’s clients are Adidas, BMW, CaixaBank, Coca Cola, Decathlon, Lacoste, Lacer, Mini, Munich, Premier Padel, Puig, Sony, and Vichy Catalán.

creativialab joins A de ATREVIA, the company’s ecosystem of creative and digital agencies, which includes Microbio and La Luna (creative agencies) and the areas of Digital Impact & Performance, Growth & Data-Driven Solutions, and Influence Marketing. More than 180 professionals already work within this ecosystem across the 15 countries where the company operates. Additionally, a new Sponsorship Consulting division is being added to this ecosystem.

creativialab: Digital and Sustainable Events and Activations

creativialab specializes in creating brand experiences through the conceptualization and development of projects, spaces, campaigns, events, and brand activations that incorporate an innovative layer of technological solutions developed by the company itself. These solutions enable real-time brand interactions and result measurement. Many of these solutions can be found in the company’s showroom in the 22@ district of Barcelona, a space designed to showcase and test brand implementations across various supports and devices.

creativialab also focuses on developing sustainable or circular events, aiming to create positive environmental, social, and economic impacts for brands through scalable models. The company uses reversible and adaptable stands and structures that allow for reuse.

Their value proposition guarantees a reduction in carbon footprint through the use of sustainable materials, construction models, storage, and logistics, while also minimizing setup and teardown times. This approach aligns with ATREVIA’s DNA, as the company has certified all its offices worldwide with the B Corp seal and recently received the CALCULO seal from Spain’s Ministry for Ecological Transition and Demographic Challenge. Additionally, it has renewed its EcoVadis silver rating.

 Strengthening Market Presence and Adding Expertise

“creativialab strengthens our market presence in specific sectors such as leisure, sports, culture, and the entertainment industry. It also allows us to incorporate their expertise in activations that enhance sponsorships, events, or point-of-sale experiences using technological innovation to facilitate brand interactions with fans and consumers, both in ATL (above-the-line) and BTL (below-the-line) contexts,” said Asunción Soriano, Global CEO of ATREVIA.

Raúl Ciprés, CEO of creativialab, noted, “Joining ATREVIA is an extraordinary opportunity to continue driving innovation and amplify our impact. At creativialab, we have always believed in the power of ideas to connect brands and people, and now, with ATREVIA’s support, we can do so on a larger scale. This partnership provides us with access to new resources and synergies, allowing us to maintain our values and essence. Together, we share the mission of helping brands establish genuine connections with their audiences, redefining how they communicate and engage with the world, always with a focus on positive impact.”

 Inorganic Growth Plan

ATREVIA also has another significant update. The company, founded by Núria Vilanova (current Executive President), has announced an additional €10 million allocation to its Inorganic Growth Plan until 2028, adding to the €10 million initially announced in 2022. ATREVIA is particularly interested in companies that will help it enter new markets or add value in areas such as public affairs, strategic communication, or marketing. The technological aspect is also relevant, as the company aims to digitalize and integrate innovation into its services.

creativialab is ATREVIA’s fifth acquisition in 2024. Earlier this year, the company acquired Microbio, a creative agency; Ulises Comunicación, with a strong background in internal communication; Nueva Comunicación Uruguay, bolstering its international presence; and the “Coche Global” publication. In 2022, ATREVIA acquired LUIKE and its publications “Autofácil” and “FórmulaMoto,” which, along with “Coche Global,” form the core of Grupo Mobilitas, ATREVIA’s mobility division. The company also acquired the digital business of Apple Tree in Colombia to offer solutions throughout the LATAM region.

Further acquisitions are not ruled out this year. ATREVIA has over 600 multidisciplinary professionals working across 15 countries: Spain, Portugal, Belgium, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, Paraguay, Peru, the Dominican Republic, and Uruguay. The company closed 2023 with €43.8 million in revenue, up 25.1% from the previous year’s €35 million. The Strategic Plan for 2024-2028 aims to grow the group’s revenue to around €100 million by 2028.

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