ATREVIA and Affinity Foundation have won an European Excellence Award in the Spain and Portugal category, for their PR and Public Affairs campaign #AnimalsAreNotThings.
#AnimalsAreNotThings is a campaign developed by the agency with Double You and Arena Media. With it, the Affinity Foundation and the Observatory of Justice and Animal Defense (OJDA) proposed that animals should not be considered “things” by the Spanish Civil code and in retrospect to be contemplated as “living beings endowed with sensitivity”.
ATREVIA was in charge of launching the Public Affairs campaign, aimed at getting support from the institutional political environment and thus achieving a change at the normative level. The agency also launched a PR campaign that made people cognizant of this issue and raise awareness of a need for change.
The goal of the Affinity Foundation’s initiative was to have this change in Spanish law within a short period of time. Almost a year after the start of the campaign, a key milestone was achieved: Congress approved the unanimous consideration of the law proposition aimed at amending all legal texts where that consideration of animals is regulated.
The campaign #AnimalsAreNotThings has achieved the main objective pursued, a change in the Civil code, that’s now more closer than ever to becoming a reality.
