ATREVIA is present once again in the EMEA 2015 SABRE Awards, among the finalists in the Iberian category with the campaign “Un cóctel con nueces, por favor” for the California Walnut Commission.
With the goal to increase the use of walnuts in the Spanish food industry, it had the participation of the big master of the cocktail world Javier de las Muelas to present the first collection of cocktails made from a dried fruit: the California Walnuts Coctkail Collection. A unique collection with five mocktails (alcohol free) and five cocktails (with alcohol) noted for their originality and their surprising international flavours. They are suited for markets such as Europe, Asia or India among others.
With this innovative campaign, we created a new product category in Spain which intends to change the traditional use of walnuts, not just in Spain but at global level.
California Walnuts Cocktail Collection presentation in Barcelona, Spain:
Participation of California Walnuts in 2014 Alimentaria. Seminar with Javier de las Muelas, cocktails tasting at the stand and USA ambassador James Costos visit.