ATREVIA has created the area of Digital Innovation with the objective of offering pioneering services and products that accompany its clients through the technological transformation that the universe of communication, reputation, monitoring and marketing is currently undergoing.
The new area, lead by ATREVIA’s corporate general director, Fernando Claver, has started its path with a team of different training profiles that varies from Engineers to Gamification Experts, Business Big Data Analysts and App Developers. Along with the opening of this new department, the firm has also launched ATREVIA Labs, a program of research and development of I+D+I on the communication field.
Additionally, Digital Innovation will rely on a technological partnership ecosystem that permits it to amplify its product offerings and respond to the market’s demand on fields such as innovative tools of assessment, interlocution and basis support to briefings and other complex technological solutions.
One of the first initiatives of this new area has been carring out an in-depth technological analysis at ATREVIA, with the support of a well known transformation consultancy, which goal is to optimize its technology use and detect possible improvements. Main challenges of the market to the company are, on one hand, align its more than 325 consultants with an intensive use of technology and, on the other hand, pack in its classic consulting solutions and adapt them with current market demands.
Despite its short path, new products such as the new Crisis 4.0 app have been activated. It´s developed along with the Reputation department of ATREVIA and has taken into account all parameters to manage a digital era crisis. All the critical information, services and documents could be managed safely and encoded online in an app designed exclusively to the Board of Directors, in which alert reception, incident evaluation and content management are available for the selected users.
Likewise, a new tool to identify key profiles inside an organization has been developed along with the Internal Communication department, using big data techniques and semantic language. Such a tool will be extended with an app for internal brand ambassadors which allows them to share in a simple way all the company´s contents in their external social network profiles, motivated by a gamification system with stimulus which will contribute to a better positioning and public visibility of the company.
In the field of monitoring, there are also proper and third-party developed methodologies to cover from the social network analysis till predictive behaviors tendencies. Real time monitoring rooms at the offices of Madrid and Barcelona have been commissioned to offer a better service to the clients.
The area of Technological Innovation has also been set aside for the offering of packable solutions of vertical communication for events, external financial, healthcare and technology solutions and public affairs.
